As a content marketer, your ultimate goal is to create content that resonates with your audience and drives engagement. That’s why it’s important to know how to increase content engagement for your brand.
There are a number of factors that contribute to content engagement, including the quality of your content, the topic you’re covering, the format of your content, and more. In this article, we’ll share 20 proven tips to help you boost content engagement and get more results from your content marketing efforts.
1. Know Your Target Audience and Market
If you really want to know how to make your content more engaging, you will first need to know your audience. Pay attention to what they like, follow what they share on social media, and get a sense of their interests. Your content should be tailored specifically for them in order not to miss out on any point.
Make sure that your blog post is linked back up with your website so that visitors can easily find out more about your product or service. This way, you will have a good chance of lead generation and conversions.
For more effective results, use the art of storytelling in your content. It will engage users, and they will be more likely to come back to your web page.
2. Create a Classy and Easy-to-Navigate Layout
Writing and publishing plain content is not enough to engage users to stay on your page. In order to increase user engagement, the layout should be elegant, easy to navigate, and include a clear call-to-action.
When designing your content’s layout, it’s important not to clutter the page with too many elements, as this can distract from what you want users to focus on. See the below-mentioned example of a cluttered page.
The more engaging the layout is, the higher the conversion rates will be. When creating an easy-to-navigate layout, make sure that your links are bright and contrasting enough against their background colors so that they’re easily distinguishable from one another.
It is one of the effective hacks to improve content engagement while staying to the point on your provided information.
3. Focus on Creating an Impressive User Experience
You know that you need a great user experience (UX) if you want your visitors to keep coming back, but sometimes it’s tough figuring out where to start.
When it comes to UX, the most important thing is creating an easy-to-navigate website that doesn’t overwhelm the visitor with too much information or calls to action. In other words, your site should be simple and easy on the eyes. Impressive user experience is one of the best aspects of digital content engagement.
Make use of digital content writing to make your content both user and search-engine friendly. If you’re looking for some inspiration, here’s an example of an excellent webpage from Microsoft Stories.
4. Create Shareable Content
One way to increase content engagement is to create shareable content. A great way to do this is by using infographics. They are a visual medium which makes them more likely to be shared. This can help you build a larger audience and get your content seen on places like LinkedIn, Facebook, and Pinterest.
Try to create evergreen content, so you don’t have to alter it every now and then. Moreover, if you want your content to be shared across the internet, you will have to provide users with social media share buttons for every asset you are using on your website, be it written content, images, or videos.
5. Do a Smart Keyword Research
Keyword research is the most basic aspect of engaging content, yet it is ignored brutally. If you are not doing proper keyword research on your industry and targeted audience, you are missing out on so much. SEMrush is a great tool for conducting keyword research for your blog or social media content.
Below is the complete method of how you can conduct keyword research using SEMrush.
Here’s a simple way to conduct keyword research and make your content more engaging.
- Choose a keyword that you want to target, and check the competition.
- Look at what type of content is popular on social media channels such as Facebook, Twitter, and Instagram by searching hashtags related to your topic.
- Consider what type of content resonates well with your audience. For example, if you’re targeting millennials, think about using images or videos in your posts rather than just text or links.
6. Make a Content Calendar and Stick to it
In order to make sure your content is engaging and relevant, try making a content calendar. This will allow you to plan out what type of content you should be posting each day.
This will also help you save time on creating new content because you can just reuse old posts that have been successful in the past. This will keep your audience engaged and coming back for more each day.
7. Experiment with Different Blog Formats
Experiment with different blog formats to see what works best. For example, try a quiz or poll in order to get your readers involved in the content. This will make them feel as if they are not just consumers of your brand but also an active part of it.
You can also try out other blog formats like listicles, how-to guides, and case studies copywriting for your industry. These practices will make you an industry expert, and users will be more likely to spend more time on your website.
8. Come up With Attractive Titles and Headlines
Your website’s title and headlines are some of the first things that users will see when they come to your site. That’s why it’s important to make sure that these elements are attractive and engaging so that users will want to stay on your site and explore more of your content.
Come up with engaging content ideas to boost your engagement with your content. There are a few things you can do to make sure your titles and headlines are effective. First, use strong keywords so that your content comes up in searches.
Second, make your titles and headlines attention-grabbing and interesting so that users will want to click on them. You can consult this guide on creative content writing by expert writers.
9. Write Intriguing Introductions
There are many ways you can boost content engagement by writing intriguing introductions for your blog pieces. The first way is by making sure the content you’re putting out has a clear point, isn’t too long, and that it’ll be interesting to your target audience.
The second tip is to start a conversation with your followers on the topic you are writing about. Ask them about their interests and what they like or dislike about your company.
10. Express Your Thoughts with Visual Elements
More than half of the information processed by the human brain is by visual elements. There are many ways you can use visual elements in your content to improve user engagement and increase brand credibility.
- Use video
- Create a blog photo album
- Get personal on social media
- Invite your followers to share their content with you
- Offer something in return for shares (i.e., a giveaway)
- Use infographics and informational GIFs
11. Write on Trending Topics
Trending topics can be a great way to get more engagement from your audience. People are always looking for new content, and it’s easy to see what is popular right now. Make sure to find emerging content writing trends and create content following those trends.
Here’s how you can use Google Trends to find the latest trends for your preferred topics.
By providing the latest information on trending topics, you will capture people’s attention and make them want to share your post with their friends, who might share it with their friends, and so on.
12. Repurpose Your Content
The best way to increase engagement on your content is by repurposing it. Choose one of your most popular blog posts and create a video, infographic, or an ebook that you can offer as a free download in exchange for an email address.
This will not only help you grow your email list but also provides the opportunity to convert those people into paying customers in the long run of business. There are several content syndication platforms you can make use of while repurposing your content.
13. Promote Your Content
If you’re looking to boost your brand’s engagement, make sure you are promoting your content. Social media is a popular way to drive traffic, but it can also be a great way to get people talking about your content.
One of the easiest things you can do to promote your content and engage with more people is to share it on social media channels like Facebook and Twitter. You can refer to effective social media content writing tips to ensure that you are creating social media engaging content.
You can even share other brands’ articles if they relate to what you’re discussing in your post. This way, you’ll build trust by sharing valuable information with your audience and grow their interest in your content.
14. Cite Experts and Influencers in your Content
Finding influencers in your industry and asking them to help promote your content is a great way. It can be difficult at first, but with a little effort, you should be able to find an influencer who will be willing to share your content with their audience.
Another strategy that has been working well for businesses lately is hiring celebrities or other high-profile influencers from your niche to create sponsored content. This will not only promote your content but will also increase your brand credibility among your audience.
15. Offer a Lead Magnet to Your Visitors
Offering a lead magnet is a great way to increase content engagement on your site. A lead magnet is an asset, such as an ebook, research report, or free trial, that provides value and encourages visitors to provide their contact information in exchange.
Lead magnets are usually content-specific and related to the interests of those visiting your website. The most effective lead magnets offer something of high value in exchange for contact details, usually either a discount coupon or access to exclusive material on your website.
This way, you will have the answer to how to measure content engagement for your website. You can simply check the bounce rate, the user’s average time on the page, and scroll depth to have an idea of how lead magnet has affected your content engagement.
16. Publish Original Research
If you want to become an industry leader and want your readers to consider your brand as a credible resource, you will have to invest your time in conducting original research and then publishing it on your platform.
Original research is what makes content engaging. It is considered a pioneer in determining your search engine rankings and building your brand credibility among your audience. You can conduct original research and then incorporate it into creating better and smarter articles for your website.
17. Use the Comment Section Wisely
If you want your readers to be more engaged with your content, don’t skip on the importance of the comment section. There are two ways you can engage users with your content using the comments section.
You can ask certain questions at the end of your blog post or web copy to make users comment on your posts. You can either ask their opinion on a particular thing or make them answer an interesting question that intrigues them.
Respond to Comments:
One of the basic aspects of content engagement is to respond to comments on your posts. There are several questions asked by the readers in your post’s comment section. You can answer a controversial question or share some tips to get their attention and engage them with their content.
18. Contribute to Other Blogs in Your Industry
When it comes to content engagement, there are a number of ways you can boost your audience and attract new readers. If you’re looking for a way to get your blog noticed, consider submitting guest posts or articles on other blogs in the same industry as yours.
Find some high-quality blogs that cover topics related to your area of expertise and reach out with an offer.
19. Back up Your Content with Research and Data
Incorporate original research and useful data into your content to stand out from the competitors. This could involve conducting your own surveys or studies, or simply consulting existing data sources to find interesting insights that will resonate with your audience.
Not only will original research and data make your content more engaging, but it will also make it more authoritative and trustworthy. When you can back up your claims with data, you’ll be much more likely to convince your readers or customers to take action.
So, if you’re looking for ways to take your content to the next level, consider incorporating original research and data. It could be just the thing you need to boost engagement and get results.
20. Reevaluate Your Content Engagement Strategy
As the internet continues to evolve, so should your content engagement strategies. What worked a year ago may not be as effective today. With the ever-changing trends of digital marketing, it’s important to stay ahead and adapt your strategy to the latest trends.
One of the best ways to engage more users is to reevaluate your content management strategy on a regular basis. By taking a fresh look at your strategy and making changes as needed, you can ensure that you’re always providing the best possible experience for your users.
So, if it’s been a while since you’ve taken a close look at your content management strategy, now is the time to do so. Rethink your approach and develop more engaging content ideas to make sure you’re doing everything you can to engage more users. Your business will thank you for it.