Tips for Creative Content Writing That Target Your Audience
Creative content writing is widely considered the ultimate marketing tool. It is the art of expressing ideas, opinions, and thoughts to convince readers.
Today, creative content is used for brand awareness and establishing businesses. Professional creative writers use emotions to capture the readers’ attention and to sell.
That’s why most marketers want to know how to write creative content.
We have some useful creative content writing tips for you that will improve your write-up. This guide will provide you with information on how to be more creative in writing.
But before getting into details, let’s start with the basic concepts.
What is creative content?
This is a term that describes various sorts of writing. Creative content is used to promote services or products and to communicate messages to the target audience.
Creative writing works for almost all types of content marketing.
The most popular forms of creative writing are:
What Is Creative Content Writing?
Creative content writing is a blend of imagination and originality. Some consider it a combination of traditional content writing and creative writing.
This is a medium to express your ideas and thoughts while evoking the emotions of the readers.
Creative content writing is often used to create brand awareness and promote products or services. Another key purpose is to urge readers to take specific actions. This can be registering for a webinar or gathering emails for marketing purposes.
What Makes Good Creative Writing?
Good creative writing is a combination of a number of factors. It involves the use of feelings and creativity to evoke the emotions of the readers. More importantly, content should fulfill the purpose for which it was being written.
If creative content cannot encourage the audience to take action, it isn’t good writing.
Different Types of Creative Content Writing
Below are different types of creative content that are more popular nowadays.
Sales Copy and Ads scriptwriting
Writing content for ads and sales copy requires high creative skills. It requires talent and skillfulness to evoke readers’ emotions through creative content writing.
You have to convey your message in a few words while engaging the target audience. A good sales copy offers multiple benefits at the same time.
On one hand, it grabs consumers’ attention and engages them with the message. On the other hand, sales copy creates brand awareness among people. Ad copy and scriptwriting are also done for social media and search engine marketing.
Creative Article Writing
Article writing is often confused with blog writing services but they are two different things.
The main difference is the writing style and the number of words. However, they both also differ in terms of opinion and approach.
involves producing engaging content for a particular audience. An article normally includes more than a thousand words and is written in a formal tone. It does not include personal opinions and is written in the second or third person.
A blog is written in the first person and often includes personal opinions. Blogs are written in a casual way and in a friendly tone. Moreover, they are often written with an SEO perspective to improve a website’s traffic.
Video Script Writing
Video scripts are also considered a type of creative content writing. This is content that is specifically written to produce videos, webinars, and presentations.
Video scriptwriting is on the rise because of the popularity of vlogging and YouTube.
Writing content for videos involves storytelling and you have to write it in a friendly tone. This is a hectic task that requires extensive rewriting and tweaking.
This is another way of using creative content writing to sell products or services.
Email writing has become a successful marketing tool, especially for B2B and services providers. This is a type of communication that involves creativity and the use of persuasive words.
Press Release (PR) Writing
Press release writing is an old concept that is now spreading in the digital world. With a short PR, companies are influencing their target audience and grabbing media attention.
A PR serves both as an information and promotional piece of content. There are a number of companies that are offering press release writing services.
Podcast Script Writing
Scriptwriting for podcasts is somewhat similar to video script writing. However, scriptwriting for podcasting is free-flowing, conversational, and more like a debate.
You have to write content in a friendly manner while ensuring your message sounds casual. In addition to the script, you will also need an outline. This provides direction and strengthens the structure of a podcast.
How to Write Creative Content?
Creative content writing involves creativity and the use of persuasive words. A creative content writer inspires and amuses readers by stimulating thoughts. The sole purpose of producing creative content is to keep readers engaged from start to finish.
If you want to know how to write creative content, we have some tips for you. We have covered the complete creative content development process for you.
Continue reading to find how professional creative writers engage their audience. These creative content writing tips will help you craft compelling content.
Do Your Research
The key to creative content writing is in-depth research about the topic. One cannot write quality content without having a good grasp of the subject.
Research allows you to understand the audience’s needs and help a writer choose the right tone and style. That’s why research is an integral part of creative content development.
Below are the benefits of research before writing:
- Makes content informative
- Clears your concepts
- Brings authenticity to the writing
- Provides valuable insights and data
Create an Outline
You have done the research on the topic but don’t start writing right away.
Professional content writers work on the outline before starting producing content. Creating an outline allows a creative content writer to structure the article.
A good outline breaks down the topic into small pieces. This in turn will help you take on each segment with a different approach. Thus, you can write about the little details in a comprehensive way.
The best way to create an outline is to start with the basics. You can follow the 5 W’s strategy to present the information in a useful manner.
This is a strategy that journalists follow to cover a story.
You can cover the what, when, where, why, and who part. This will help you put together the complete picture of the topic. You will be able to cover all the information logically.
Craft a Persuasive Headline
Once you have created an outline, it’s time to craft a catchy headline.
The headline of your blog or article is the first thing readers put their eyes on. In fact, it is the first connection between you and your readers.
So, you need to craft a headline that can grab readers’ attention.
The key to crafting a great headline is following the best practices. There are two key factors:
- Length of your headline
- Choice of words
According to BuzzSumo, the ideal length of a headline is 11 words (60-65 characters).
As far the choice of words is concerned, it depends on the topic selection. However, studies have shown that readers like instructional and information phrases.
Start with a Strong Intro
A persuasive headline will convince the readers to click on your article. But you must keep them hooked if you want them to keep on reading.
For that, you need a strong introduction that can make them stay on your article. If you fail to intrigue them, they will leave your blog or website instantly.
Do you know that more than 50% of readers leave without scrolling below the intro part?
The best way to keep your audience engaged is by offering value in a creative way.
You should address the topic right away and inform readers what they can expect. Many professional creative content writers use the inverted pyramid approach to achieve this goal.
Another way to keep them hooked is using valuable statistical data.
Narrow Your Focus
When you are using creative content writing, try to keep your focus narrow. That’s where an outline will help you to present an idea in a better way.
You should focus on a single point or idea in an article.
Start with a compelling intro, provide logical arguments, and discuss the relevant features or facts. But in any case, don’t try to add irrelevant information.
As a creative content writer, you should always follow the flow. Be specific and only discuss another topic when it’s related to the current one.
Write for Your Audience
Before you start writing, consider what your audience is accepting from you. Since you are writing for a specific audience, keep their needs in mind.
You should never try to address everyone when you are crafting creative content. Instead, focus on writing for a specific group of people.
The best way to determine your audience is by creating an audience persona.
An audience persona is a profile that represents the likes, interests, and dislikes of your audience. This is a fictional profile representing the similar key traits of your ideal audience.
Here’s a sample profile:
To create a good persona for your audience, you’ll have to fill in the key information.
Start with the basic demographics, including age, gender, location, and income. After that, enlist the hobbies, and other fields of interest. Such information will help you write quality content according to your audience’s needs.
Write in Your Unique Style and Voice
Creative content writing is all about expressing ideas in your own style.
This is the way a creative content writer provides information in his/her own voice. Readers often get hooked on the content of professional creative writers because of their writing style and voice.
There are four main types of writing styles:
- Narrative Writing
- Expository Writing
- Descriptive Writing
- Persuasive Writing
However, the writing tone and perspective also play a vital role. If you are into it, you can read more about different types of writing styles.
Make Your Content Presentable
Your writing style can keep the audience interested only for some time. But after reading three or four paragraphs, the readers tend to get bored.
Long-form content may give them a feeling like they are reading a book.
So, to engage the audience for a longer time, you should make your content presentable. For this purpose, professional writers use:
- statistical data
- research finding
- Visuals (images and infographics)
All these tactics can help you reduce reading fatigue and improve your content.
When it comes to making digital content presentable, there’s nothing better than visuals. That’s why the inclusion of images is one of the most popular content writing trends.
Use Infographics to Engage Audience
In the digital world, there is no match for infographics.
An ideal infographic blends the imagery with content and data visualization to present information. Infographics breathe life into writing and urge readers to explore more.
A good infographic is one which
- Tells a complete story
- Uses both images and content
- Provide interesting data insights
- Presents information in a logical way
Benefits of Infographics
The five main benefits of infographics include:
- Provision of Information in few words
- Accessibility across multiple platforms
- Easy to remember
- Takes less time than writing
- Display your expertise
Now let’s understand the same benefits with an infographic example.
You may have skipped a few points while reading bullets but it’s hard to ignore an infographic.
Optimize for Search Engines
You can keep the audience engaged with effective content writing. But you also need to optimize it to put it in front of the target audience.
Without content optimization, your content will not get much exposure on search engines.
However, you can rank on Google even if you aren’t aware of SEO. You can optimize your creative content by following a few SEO writing tips. All you need to do is:
- Produce content according to readers’ needs
- Write high-quality creative content
- Focus on the Audience’s intent
- Provide valuable information
- Use Keywords mindfully
Now if you look at those points, all except one, are associated with the content. As far the use of keywords is concerned, you can also do it on your own.
All you have to do is take a look at your headline.
Find one, two, or three words that you have used continuously while writing. These are the “key words” that you have to use mindfully. You should try to utilize these keywords in headings as well as at the start and end of your content.
Read our SEO writing guide if you want to explore more tips on optimized content.
Creative content writing delivers more value when it is done right. But to master this art, you must follow successful tips for effective content writing.
In case you don’t know how to write creative content you can also hire professional creative writers. You can acquire article writing services at affordable rates for your marketing needs.