Content creation is the key to helping you build your brand and increase your sales online in this digital age. We’ll try to answer the question “What is digital content writing” and provide twenty-two effective tips for digital content writing tips to help you write great content in this blog – keep reading! 

What is content writing?

The term Digital Content writing describes the practice of writing content for online audiences. A digital content writer produces engaging, informative, persuasive, and actionable content. Online content can be divided into several categories, including:

• Blog posts
• Ebooks
• Website writing
• Sales writing 
• Email writing

and the list goes on… 

How to write digital marketing content?

Writing content for online audiences can be a daunting task if you’ve not done it before, but fret not. You’ll learn how to write digital marketing content after reading this blog till the end – let’s dive in!

1- Set proper deadlines

Digital Content writing requires you to follow specific deadlines. It’s important to know how much time a specific type of written content will take and how not to miss the deadline. 

But if you are trying to create the best content, why should you put any deadlines at all? 

The presence of deadlines can improve your writing and help you stay creative. Meeting a deadline can boost your confidence and help you create content according to a defined content calendar. After setting a realistic deadline, here are a few tips on how to meet your writing deadlines. 

2- Find the keywords first

Authoritative content can help your website rank higher on search engines if you do propr digital content optimization with the right keywords.   

Site: backlinko.com

Finding keywords and placing them in content is not as difficult as it might seem. You have to start your journey by choosing the right tool for finding the keywords. 

There are both free and paid tools for keyword research, but you should start with free tools as a beginner. 

You don’t have to put ALL keywords in a single piece of content. Create content around different keywords so your website can top the SERPs. 

3- Learn about your audience

Knowing your readers must be a part of your Digital Content writing Strategy as it can help you create compelling content. Here are some reasons why getting familiar with your readers is important:

• It helps you decide which information to include in the content. 
• You choose how you should format your content. 
• Optimizing the tone of your content gets easier. 

Spend some time learning about your readers before you write a single word, as it will help you a ton as a writer. 

4- Check your competitors 

The chances are that the topic you’re writing for has already been covered by your competitors. It’s essential to learn how your competitors have focused on a topic in their content, so you can create better content. 

Source: contentmarketinginstitute.com

Competitor analysis will help you know about the choice of words, tone, and the type of written content your competitors are producing and will help you adopt proper Digital content writing guidelines. 

You can use proper tools like BuzzSumo to analyze the topics of your competitors in no time.  

5- Do a thorough research

Jumping straight to the Digital Content writing process won’t help you a ton. You must do your due research before writing content if you are a complete beginner in a niche. 

Choosing the right keywords can help you do proper research about the topic. Make sure you read all the resources to ensure that your content is valuable for readers. 

6- Create a detailed outline

You might have the urge to write content straight away without creating a structure, but it will only hurt your writing ability and the content you produce. You’ll write fluffy content if you don’t start with a proper outline. 

It hardly takes a few minutes to develop a proper outline once you’re done with keyword research, gathering information, and doing a competitive analysis. 

Start your outline by pasting the primary and secondary KWs on the page. Develop the central idea of why a reader should read your content. 

List the basic information about your target audience to keep your content centered on your readers. You can then break down the content in headings and subheadings before getting down to actual writing.  

7- Polish your headlines

A proper headline can improve the effectiveness of your content a lot. Without having a good topic, you won’t be able to encourage your customers to read till the end. 

Here are some practices you should adopt for writing good headlines:

• Follow the character limit. 
• Avoid using jargon in your headlines. 
• Try to solve the problems of your prospects. 
• Place the right keywords in your headline.
• Ask an intriguing question from your readers.
• Don’t make your headline boring or too vague. 
• Add numbers/statistics to your headline where possible. 

8- Create compelling intros

A good introduction can hook the readers to your content. As per this statistic, many readers don’t even bother to scroll down the content they interact with online. 

Only a good intro in your content can improve the readability of your content. Make sure you keep the sentences short and concise in your intro. 

Instead of repeating the title, you should include proper keywords to encourage the readers to read more. 

You can dedicate a couple of sentences to state your readers’ problems and how the content you’ve written can help them. Avoid sharing stories like how you once conquered the world in your dreams, as they can distract your readers instead of encouraging them to read every single word. 

9- Perfect your writing tone

Having a unique tone as a writer can help you build a strong brand online. Your readers will love to subscribe to your blogs if you have a concise, compelling, and consistent tone. 

A specific tone can also help you differentiate your content from other blogs on the web. 

Developing your unique tone as a writer/publication is not difficult. Here are some tips for creating your unique tone:

• Let your voice guide your tone. 
• The tone should be consistent. 
• Cut the sentences in your content. 
• Add differing ideas to your writing. 
• Don’t be predictable in your content. 
• Let specific details differentiate you from others. 

10- Cover all the details

After picking the keywords and a topic, you should ensure that you don’t skip any details in your content. 

A common mistake writers make is providing too much or too little information in content. To ensure that you maintain the right balance of information in your content, a simple thing you can do is get information about your target audience. 

Another way you can balance the weight of information in your content is by taking a look at the title. If your content is an informational post about beginners, you should avoid adding details pros would love to read and vice versa. 

11- Write compelling Title tags and Meta Descriptions

Adding Title tags and Meta descriptions in your content can help you avoid seo mistakes in digital content production.  

The title tags and meta descriptions appear on SERPs and briefly introduce your content to your readers. You must have a compelling meta description to convince more users to click on your content.

Here are some tips to help you create good title tags and meta descriptions:

• The length should not be too short or too long. 
• Don’t repeat the topic in title or meta tags.
• Stuffing the keywords in meta tags is a bad practice. 
• Add a good CTA to the meta description. 
• Keep the meta descriptions friendly for readers.

12- Keep repurposing in mind

The biggest benefit of creating digital content is repurposing it for different platforms. For example, if you create a lengthy blog post about SEO for beginners, you can take certain segments out of this blog and use it for other types of content like emails and video scripts. 

Source: renderforest.com

Your content will only be “repurpose ready” if you add value to it. Make sure you add quotes, infographics, and relevant tips so you can share these things on other platforms. 

13- Add links to your content

How can readers verify the information you have provided in your Digital Content writing? A simple way to make your readers trust your content is by adding links to your content. 

The placement of contextual links can also improve your SERP rankings. Search engine bots value the content with plenty of links as it proves that the writer has done their research before writing content. 

14- Enhance visual appeal with images

Reading blocks of content is never fun for a reader. To keep the readers interested in your Digital Content writing, you should add good images to your online content. 

The addition of images can help your readers understand your instructions. For example, if you are writing about arranging furniture in your room, adding good images can give a reference to your readers. 

Another good thing about images is that they can help you optimize your content for Image SEO. If you create infographics yourself for your content, it can also help you generate backlinks from authoritative websites.

15- Avoid repetition in your content

Nobody wants to read the same ideas in your content. You have to keep your Digital Content writing concise and clear to ensure that readers find it informative.  

A common misconception is that repetition is all about repeating the same topics. Repetition also counts for things like:

• Using jargon in your content. 
• Not varying the length of sentences. 
• Maximizing the length of paragraphs. 
• Stuffing wordy expressions in your content. 
• Using pronouns instead of repeating a person’s name. 

Make sure you avoid these practices to keep your content concise. 

16- Humanize your content

If you are writing content for SEO purposes, you might mistake optimizing content for “search engine bots” instead of your readers.

To make your content engaging and informative, you have to keep the readers first. Here are a few tips to help you humanize your content:

• Address your audience. 
• Share your brand values. 
• Give a byline to your writers. 
• Recognize the struggles of your readers. 
• Mention expert reviews in your content.

17- Don’t sound salesy

Digital Content writing can help you persuade readers to try your products and services. However, if the thought of making sales with content is in your mind, you might end up sounding salesy in your content. 

Here are five ways you can avoid creating salesy content:

• Don’t promise your readers anything. 
• Address the problems of your readers. 
• Encourage your readers to ask questions.
• Keep your content informative and engaging. 
• Make sure you add relevant resources for your readers. 

18- Learn about copywriting frameworks 

Implementing the proven principles of copywriting can improve the readability and engagement of your content. Using copywriting frameworks can make content creation “plug and play” if you do it properly. 

Source: simplified.co

It can take some time for you to learn about different copywriting frameworks and use them for content creation. However, it’s worth investing your effort in familiarizing yourself with these frameworks. 

19- Get help from writing tools

You don’t have to perfect everything yourself as a writer. There are plenty of writing tools that can make it easier for you to proofread and enhance your content for your Digital Content writing journey. 

For example, using Grammarly can help you fix grammatical mistakes in your content. Another tool named Hemingway Editor allows you to enhance the readability of your content easily. You should also use other writing tools mentioned here to improve your workflow.  

20- Improve the readability 

Improved readability of your content can ensure that readers love to visit your blog time and again. The more engaging your content is, the easier it will be for you to convince your readers to stay in touch with your brand. 

There are many things you can keep in mind to fix the readability. You can read this guide here about improving the readability of your content for SEO purposes. 

21- Final step: Edit your content

You must be excited to hit Publish after spending a ton of time and effort on Digital Content writing. But before you proceed to publish anything, you should edit your content carefully. 

A proper editing session can help you identify problems with your content and provide a better way of expressing your message. Make sure you do a proper editing session to get the most out of your content. 

22- Track your progress

Publishing content online allows you to easily track how many people love your content. By getting insights into the content you produce, you will understand the changes you can make to improve the visibility and engagement of your content in the future. 

In this guide, you can find a list of tools that you can use to track the ROI of your content marketing efforts. 

Final words

The 22 tips mentioned above can help you create awesome content even if you are a beginner. If you don’t have time to create content yourself, you can contact us, and we’d love to help you as a digital content creation service in your journey. Leave your comments below to share your thoughts with us.