What is Case Study Copywriting? How to Showcase Your Success
Who is there?
Err… Hi! I am selling a fantastic product, and it has benefited many people. Buy it so that you can also take advantage of its benefits.
Just imagine if you sell your product with this style and tone, what would be your buyers’ reaction?
Simple: They will bang the door right on your face without feeling apologized.
And you can’t complain to them! Honestly, no one falls into the trap of this type of selling tone where the seller seems like a prankster who is trying to rip buyers of their money.
Today’s buyers want you to:
- Give them a solution to their problems.
- Provide them a meaningful experience rather than just a fake showdown.
- Convince them in a way that tickles their needs.
- Show, not just tell, how you can bring a change in their lives.
Sounds impossible to do it with just words?
Then you need to think again because case study copywriting can do this for your business without saying: “Please, buy our products.”
What makes case studies so happening is because they leave your customers craving for your products/services.
And how you do it?
By combining convincing words with research, facts, and inspiring real-life examples, you can make your potential customers into loyal customers.
Here we have decoded everything you need to know about copywriting case study and case study copywriting services.
What is Case Study Copywriting?
A case study copywriting is a marketing technique companies use to create a piece of content that attracts potential clients by showcasing the success story of other clients.
It outlines the solution-driven approach of the business that can sort their problems and shows how the company has successfully delivered data-driven results.
Robert K. Stake takes a unique approach to customer case studies copywriting in his book “The Art of Case Study Research.”
“ A case study is expected to catch the complexity of a single case…We study a case when it itself is of very special interest.
We look for the detail of interaction with its contexts. A case study is the study of the particularity and complexity of a single case, coming to understand its activity within important circumstances.”
So what does it mean?
It means that marketing case studies are:
- Advocates of your services that inspire not sell.
- Analysis of your projects that gives deep insight about it.
- Measurements of a process with a clearly focused conclusion.
- Meaningful presentation of the past achievement that attracts attention.
In other words:
So if you don’t know how to sell your products without sounding like a seller, case study copywriters can help you.
But before finding out how a case study can help your business and how to write a case study, let’s see what is a case study in copywriting and what it is not.
Key Elements of a Case Study Writing Formula
Question: Is there any difference between the case study and other types of writings?
Answer: Yes, and no.
There isn’t anything in the case study writing that you can’t find in any other writing type.
- You go with a systematic approach in a research paper too.
- You build arguments in an essay as well.
- You focus on providing value in a website’s content, either.
- You also do in-depth research to write a blog.
Still, a case study is different from all.
In technical copywriting case studies:
- Reader’s Attention: You don’t have any margin to show creative flare. Still, you need to find a trick to grab readers’ attention.
- Put Best Foot Forward: You have to show your achievements but without bragging.
- Factual Storytelling: You require a storytelling approach along with keeping it factual.
- To-the-Point: You need to stay straight-to-the-point as well as elaborate facts to convey the whole message.
- Proper Structure: You play while staying within a proper structure and also avoid making it look like a thesis.
- Convincing Tone: You have to convince buyers to take call-to-action but without sounding like a seller.
- Brand Tone: You talk about someone else’s brand in your own brand’s voice.
- In-Depth Knowledge: You give detailed knowledge while keeping it contextual and concrete.
This all sounds difficult?
Well, it really is!
A case study goes beyond simple testimonials or client reviews that TELL what you did. Instead, it SHOWS through facts and real-life examples of how you did it.
That’s what makes case study writing services so unique and tricky.
But you can make it easier by combining some key features that help to write an effective business case study for content marketing.
Its key components are divided into two types. Those that:
- Make up the case study document.
- Help in creating the best business case study.
Elements of a Case Study Document
Here are the basic factors that define how to write a case study.
Let’s dig them out through an example:
So based on this example, you can see that a typical case study method includes the following essential elements:
1st Element: Title/Headline
It gives an idea about the case study in a compelling way that gains attention without taking a selling tone.
- Focus on one idea instead of highlighting multiple benefits.
- Be straightforward and objective in your description.
- Try to include tangible facts and figures to sound real.
- Make it powerful and summarize the whole idea in one line.
Here is a real example of a bad and good headline:
2nd Element: Brief About Subject
It includes a brief summary of the underlying subject, including their services, target customers, business structure, and main product line.
- Give a brief in one or two paragraphs.
- Include the most relevant and important information.
- Show how working with the subject is a privileged thing for you.
3rd Element: Underlying Problem
Tell your audience the main issue and challenge the customer faced in achieving goals or getting a business benefit.
- Leave a resonating impact through compelling storytelling.
- Don’t just list problems. Show the negative consequences of these problems.
- Highlight how it was a big challenge to overcome.
- Be descriptive and meaningful to give real experience.
4th Element: The Solution
This section shows all efforts and strategies you applied to resolve the issue and deliver the required benefits.
- Highlight how you appeared as the ultimate problem-solver.
- Use an educational style that informs about the significance of your services.
- Be specific, focused, and precise to deliver only important information.
- Act as a value-provider, not a salesperson.
- Explain why this solution was the best fit.
5th Element: Implementation of the Solution
Here, explain how you implemented the devised solution.
Remember that this stage can be different from the solution devising stage because things might change in the real setting.
- Draw an accurate and realistic picture of the situation.
- Tell how you carried out the process – issues, hurdles, etc.
- Make your story sound captivating and real as much as you can.
6th Element: Results
You give details of how your services changed things for the customer.
- Don’t just tell; show how you moved the needle with your services.
- Use tangible data to give a believable insight into results.
- Explain results so that your target audience can relate to them.
- What makes the outcomes so unique.
Case studies are one of the most neglected content marketing tactics despite becoming game-changers in your customer conversion rate.
Forget about the debate: are case studies, content marketing, or copywriting?
The main point is that they are your brand’s advocates that squeezes the sales funnel in your favor.
Show your target audience how you have changed the lives of others, and you will find them knocking at your door because:
Who doesn’t like to see his life changing for good?
Just make sure that you have a worth bragging story coupled with creative words that make it sound larger than life – the rest will be a miracle for your business.
Share your stories with us about how case studies helped your business grow. Let’s meet new case study superstars.