How to Create Evergreen Content to Boost Traffic in 2022?
If you are searching for how to create evergreen content, you are not alone. This is something that every digital marketer loves to practice.
Creating evergreen content is a must to ensure consistent traffic and growth. This type of content stays relevant and keeps engaging the readers.
In fact, evergreen content is considered the golden ticket to growth.
The best evergreen content withstands the test of time long after its publishing date. It gets shared consistently and often enjoys a higher ranking on search engines.
That’s why almost every digital marketer wishes to produce evergreen content.
But the question is how to create evergreen content? How to write evergreen content that does not age at all or remains popular.
Our detailed guide includes the tricks and tips for writing evergreen content. But let’s first explore the benefits of evergreen content, its key performance indicators, and the true meanings of evergreen content.
But first, let’s see what evergreen content means and explore the benefits of evergreen content.
What Is Evergreen Content?
As the name gives it away, it is content that withstands the test of time. Since it remains fresh and relevant, it’s often referred to as timeless content.
Evergreen content holds value and remains effective for years after its publication. The audience is always interested in such topics and the content always offers value to them.
Evergreen content is usually written to educate the audience and provide information. It is also written to answer basic queries related to a topic.
The best evergreen content that has proven beneficial over and over again, includes informational blogs, product reviews, “how-to” articles, and top tips.
Benefits of Evergreen Content
If you are still confused about creating evergreen content, we have listed its benefits. This will help you understand why every marketer wants to produce the best evergreen content.
The benefits of evergreen content are of high importance because it:
Performs Well for a Long Time
The ability of evergreen content to withstand the test of time makes it desirable. Unlike timely content, you don’t have to write new blogs or write posts regularly.
Since you don’t have to write frequently, you’ll have more time to perform other activities.
Evergreen content offers the best value for your investment and keeps bringing results. All you have to do is create a few quality posts that can stay relevant for years to come.
Increases Your Rankings
Evergreen content improves your chances of ranking higher and that too for a long time. When you have a blog post that the audience enjoys reading, search engines will improve its rankings.
A few posts with higher rankings will surely lift the overall SEO of your website.
Thus, you will have high-value posts with top rankings on SERPs. As a result, the low-performance pages will also have a chance to rank higher. You can lift those pages by linking them to your high-performing post.
Brings More Organic Traffic
This goes without saying because achieving high rankings means more traffic. A comprehensive guide with evergreen content keeps bringing traffic over the years. Since it remains relevant and offers valuable information, the audience will keep referring to it.
Generates Leads Consistently
Another benefit that you will get from evergreen content is lead consistency.
Evergreen content with higher rankings can consistently generate leads for you. The best part is that you’ll get quality leads that have a high potential for conversion.
These are the readers and users with a genuine desire and need for content. They will be more interested in your product or services. So, the more you promote your evergreen content, the more leads it will attract.
Offers Better ROI
One of the main benefits of evergreen content is its better ROI. The return over investment (ROI) for evergreen content is much higher as compared to timely writing.
You only have to invest once and can reap the benefits for years. The best part is that you can keep it updated by tweaking the facts, keywords, or adding more data.
So, if you are crafting an ROI-driven digital marketing strategy, focus on evergreen content.
KPIs for Identifying Evergreen Content
You now know what is evergreen content and the benefits it offers. But you may be wondering about what parameters one can measure the success of evergreen content.
Well, there are three main KPIs to measure the performance of evergreen content.
- How many shares it gets
- How many backlinks it gets
- How it appears on rankings
Now that you are aware of the basics, let’s find the best evergreen content type.
Types of Evergreen Content That Boost Traffic
If you want to know how to create evergreen content, you need to find the best type. These are the types of evergreen content that are more fruitful than others.
Below are the types that bring more traffic and have proven more vital.
Writing evergreen blog content is the best way to improve your rankings. It helps search engines understand what your website talks about. When you publish evergreen blog content, search engines put you in front of the right audience.
The more traffic you will get through evergreen content, the higher ranking your website will gain. Not to mention the boost in traffic that you will get.
For this, you should know about the best practices of blog writing.
The best way to produce evergreen blogs is to write on “How-to” and listicles. According to Backlinko, blogs with list and ho-to titles perform well.
Evergreen Web Content
Yes, you can generate and boost traffic by producing evergreen web content. This includes writing comprehensive and detailed content on FAQ pages and help pages.
Service or product category pages and resource libraries can also serve as evergreen content. These pages can help you get more traffic and generate leads for years. This is however if you know how to write evergreen website content.
Read the detailed guide on website content writing to craft a compelling webpage.
Evergreen Video Content
Video is one of the most powerful mediums in digital marketing. You can share visual content on social media platforms, or YouTube and can also add it to your blog.
However, most evergreen video content revolves around answering queries and solving issues.
The most popular and evergreen video content includes “how-to” and help videos. These are the types of videos that perform well and get more views on platforms.
Evergreen Social Media Posts
Most social media content is timely and gets old once the trend is over. However, there are some types of social media posts that stay relevant for a longer time.
The bite-sized tidbits, infographics, and short tips are the best examples.
This type of evergreen social media content is more valuable for businesses and brands. It can generate traffic and leads and can become a part of your digital marketing strategy.
Follow the best social media content writing tips to generate more engaging content.
Also, content on some social media platforms has more likelihood of becoming evergreen.
Beginners and Purchase Guides
Guides are the best form of content with the ability to stay relevant for many years. This is evergreen content that is written to provide assistance and guide customers and readers.
Such content performs well since it’s written to educate the readers.
Beginner guides get more shares on social media and other channels. This is however associated with the fact that you haven’t done too much self-promotion while writing.
Buyer guides can act as lead magnets and attract new customers.
How to Write Evergreen Content?
You know what evergreen content can do and which types of content are more useful. Now it’s time to learn how to write evergreen content. We have a few tips for both beginners and expert marketers.
The below steps will help you know how to create evergreen content.
Try to Solve Pain Points
Digital marketing is all about solving problems for your consumers. The same goes for writing, the best evergreen content is one that focuses on a particular pain point.
By identifying pain points, you can have a better understanding of what your audience needs.
To do so, you must try to solve a specific problem that your audience is facing. For example, many online businesses want to know how to write a press release. So, we published a comprehensive guide on writing a press release.
You can also write evergreen content on similar pain points. However, this entirely depends on your niche and the needs of your audience.
It’s better if you consider the issues and make a list of pain points. This will help you realize where your audience or consumers are facing problems.
The best way to identify pain points is
- Conducting a survey
- Using your own assumptions
- Conducting interviews
Pick an Interesting Topic
Once you have identified the pain points, it’s time to work on topics. This requires serious thought as you may have more than one topic to discuss. Although you’ll have plenty to choose from, we urge you to pick one that is more interesting.
You can shortlist the topics by evaluating how well they can perform. To choose a true evergreen topic, ask yourself the below questions.
- Will your chosen topic stay relevant for years to come?
- Is this a topic that your audience will always keep searching for?
- Can you share this topic on other platforms?
- Will this topic stand the test of time?
Let’s understand with an example.
When we were finding the pain points of our audience, we discovered “writing an essay” is one of those. So, we start working on crafting an engaging topic.
We come to the conclusion that this topic can be branched out in different ways. We can create topics like:
- Components of a Good Essay
- How to Write a Persuasive Essay?
- How to focus on writing an essay?
We chose to go with the last topic as it covers the idea from all angles.
Here’s the link for how to focus on writing an essay. Give it a read if you want to know about essay writing.
Focus on Keyword Research
After exploring the pain points and crafting the title, focus on finding the keywords. Finding keywords requires knowledge about SEO tools and a certain level of expertise.
However, you can find keywords for evergreen content even if you are a beginner. Here are some useful tips that you can follow:
Choose the Best SEO Tools
There are several SEO tools out there in the market. But not all are equal, and each tool has some advantages and disadvantages. If you are looking for options, the below tools are considered the best.
- Google Keyword Planner
- Moz Pro
Google Search Console is a free tool that you can use to find the right keywords. However, it does not provide the right volume of keywords. The rest have both free and paid versions and are used by expert marketers.
Pick Long-Tail Keywords
The best keywords for evergreen content are long-tail keywords and phrases. These keywords may have less volume but they entail short-tail keywords with high volume.
So, you also get to focus on high-volume keywords as well.
Here’s an example of long-tail keywords by SEMrush.
Another benefit of using long-tail keywords is that they can bring quality leads. You will be targeting the audience that are interested in the service or product that you are marketing.
Compare Different Keywords
This is a great way to amplify your target audience and improve your SEO. The best evergreen content will have keywords or phrases that cover a specific audience.
Learn to compare the keywords if you truly want to know how to create evergreen content.
You should compare keywords to identify which phrases match the needs of your audience. Include these into your content and you will be able to rank high for a longer time.
Offer Valuable Information
We have discussed this point many times in this blog already. The key to creating evergreen content resides in offering valuable information.
You must focus on a topic that the audience is more interested in and then cover every aspect of that topic. Instead of emphasizing the word count, you should try to offer value.
When you prioritize quality and choose to offer valuable information, you can turn a simple blog into evergreen content. Even a post with 15,000 words that packs value can deliver long-time results.
For example, this blog on technical writing made simple has less than 3,000 words. But since it covers the complete details, it’s a valuable source and evergreen content.
Pay Attention to Structure and Layout
Writing a comprehensive guide and ranking higher is good from a marketing perspective. But it is of no use if it fails to keep the audience engaged.
Long-form evergreen content will bring no fruit if your audience finds it repellent. This will result in a higher bounce rate and the feature that will play the biggest role is the layout. The structure of your evergreen content can make or break the user experience.
So, to keep your audience engaged for a longer time, you must optimize your content.
If you don’t know how to create evergreen content that keeps the user engaged, we have a few tips. These will help you optimize the layout and structure of your content.
- Write short sentences
- Keep the paragraphs short
- Add images to offer visual breaks
- Break content into headings and subheadings
- Use bullets and tables
Include Powerful CTAs
The last point is also the most important one for marketers. The whole point of writing evergreen content is to get leads, right?
That’s exactly what powerful CTAs do for you.
A call-to-action (CTA) button urged the readers to take an action. So, you should include powerful CTAs in your content that can entice the readers.
You can use words like “Free” or “Best” in your content. Another way to make your CTAs prominent is by making them visually appealing. You can make the text bold, give it a colord box background, or provide a link to the desired page.
How to Create an Effective Evergreen Content Strategy
When you are working on how to create evergreen content, don’t forget about the strategy. An effective evergreen content strategy can help you craft content that boosts traffic.
To create an evergreen content strategy, you must keep the key marketing points in mind. You should:
- Address foundational industry concepts
- Make your content comprehensive and valuable
- Create strong headlines and intros to engage the audience
- Use relevant keywords in titles and headings
- Add images and infographics for visual appeal
- Link to your other evergreen content
- Get Links from other evergreen content
- Get links from other web properties (newsletters, social media posts, press releases, etc.) to ensure it gets seen
- Make sure your evergreen content is sharable
- Add links of non-competitor authority pages
- Repurpose your content by creating courses or newsletters to get links
Tips for Writing Evergreen Content to Boost Traffic
The best way to leverage evergreen content is to keep an eye on the analytics. But the work does not end once you have created evergreen content. You may have to put effort to keep it up-to-date and relevant.
Below are a few useful tips for writing evergreen content that keeps delivering leads.
Share It Consistently
You may think that you have reached the target audience by achieving the top spot on search engines. But in truth, you can never reach your target audience.
You must share your evergreen content on multiple platforms and channels. In fact, you must share it on every platform where your target audience is present.
You can share it through your newsletters and on your social media pages. If you have already done that, start sharing it on community pages and forums. You can always get new traffic by sharing its link in guest posts.
Refresh and Update
There is always room for improvement in almost every field and topic. By adding additional information, you can ensure that your evergreen content is covering audience needs.
More importantly, you can cover new topics or points that are trending. You can add new practices and strategies and remove the old tactics to keep your content relevant.
Improve Your Keywords
You might know how to create evergreen content, but adding keywords is another story. The world of SEO is always changing and you must keep keywords in check.
One of the best tips for writing evergreen content is keyword revisiting.
It’s advised to update your keywords on a quarterly basis. You can also inspect keywords and make additions after six months of publishing.
Tweak Your Topic Titles
There are more than one reasons why you should tweak the titles of your evergreen content. For starters, you may have to change the number in your title. This is if you are adding more tips or removing a few irrelevant ones.
However, we advise you not to change the number in your URL. This can take a toll on your backlinks and traffic.
The second reason to change the title is if you are revisiting keywords. If your audience is searching the topic on the internet with another phrase, you should tweak your title accordingly.
We hope you now know how to create evergreen content. To reap the benefits of evergreen content, you must employ an effective strategy. You can get good results by focusing on the needs of your audience and adding relevant keywords.
All you need to do is come up with a great topic idea and engaging headline. You can also hire premium writing services to write evergreen content.