How to Outsource Content Writing successfully in 2022?
So you want to outsource content writing to boost your marketing.
If you are hesitating to do so, you must know that you aren’t alone. Most of the major brands and businesses are outsourcing content creation one way or the other.
That’s because the content is the key to promoting your business online.
Do you know that 90% of marketers use the content for marketing? What’s more interesting is that 60% of these marketers are willing to spend more on content production in the future.
The advantages of content writing are hard to ignore from a marketing perspective. Content creation helps to increase brand awareness, improve engagement, and boost sales.
That’s why all major brands and agencies emphasize producing content. They either have in-house writing teams or outsource content writing.
In case you are planning to hire bloggers or outsource web content writing, we have written a concise guide for you. This will help you understand how to outsource content writing.
But first, let’s understand what the term represents and the benefits of outsourcing content creation.
What Is Content Outsource?
Content outsourcing is the process of hiring someone to produce content for your business needs. Instead of hiring an in-house team, you hire a freelancer or content writing services provider.
The content outsource services include all types of content from web copy and blogs to product descriptions and press release writing.
Why Should You Outsource Content Writing?
Businesses and marketing agencies outsource content writing services to reap its benefits. You should outsource content writing if:
- You’re not a good writer
- You don’t have time for writing
- You don’t have an in-house team
- You’re not producing content regularly
- Your content has failed to engage readers
If any of the above points is true, you should hire someone else. It’s time to outsource content creation to get better results.
Benefits of Outsource Content Writing
It’s good to have an in-house content creation time for your brand needs. However, outsourcing content writing services has benefits that are hard to overlook.
We have enlisted the main benefits of outsourcing content writing services. After reading this you will know whether you should hire someone else to write your content.
Manage Resources Accurately
Content creation is a tedious and time-taking process that requires serious effort. Not everyone has the time to write content by themselves.
You will have more time to work on your business activities when you outsource content creation. Instead of spending hours writing a blog post, you can focus on other activities. You can spend this time developing a strategy, doing marketing, or evaluating your growth.
Besides, content writing requires commitment and a certain level of expertise.
Content creation is more than just writing, you also have to optimize it for the audience. You may have to repurpose content to promote it on different channels.
So, if you look at the bigger picture, outsourcing content writing is a great decision. Especially if you are expanding your business or a one-man army that lacks a team.
Improve Frequency of Posting
Another major benefit of outsourcing content writing is the improvement in the frequency of posting. Investing in content creation can get you concrete results in less time.
It takes time to write and craft a quality piece of content. The process requires time to research, create, edit and optimize which makes it difficult for one person to produce all the content.
You need frequent posting to maintain your digital presence and keep your audience engaged. This is where a good business writing service can provide you with quality content for all your brand needs.
This may sound weird but hiring content writing services is more cost-effective in the long run. Especially, when you outsource content creation to a writing company.
When you have a content creation service provider, you only have to pay what you get.
You don’t have to spend money on equipment, supplies, and replacement costs. In fact, you will have a team of writers without any payroll costs.
Outsourcing content creation comes with better flexibility for your brand or company. Your content needs will not remain the same throughout the year. You may want more content pieces at certain times while you may need no content at other times.
This is when outsourcing content services seems like a better idea. You will get as much content as you need without hiring or firing.
The best part is that you will have subject specialists to help you out. You can assign work to someone who has a better knowledge of the subject.
Varied Points of View
We all have a limited point of view to look at things. Even if you have a large team of writers, at one point, your content may start to lose perspective. Your audience may start to feel the monotonous tone and may lose interest.
But when you employ content writing services, you will always get fresh ideas. You can get content pieces from different writers who have different narrative styles and perspectives.
Moreover, you can benefit from alternative approaches of your collaborators. This will enable you to remain creative and produce engaging content for the audience.
Get Industry Experts
One of the many benefits of outsource content writing is that you can hire the services of industry experts. This is an advantage that enables you to get and post high-quality content.
Not all writers are good at all types of writing.
So, when you outsource writing services, you can have a number of subject specialists onboard. This will allow you to take advantage of their expertise without having them on the payroll.
Different Types of Contents
When we talk about writing, the one thing that appears in our minds is blog posts. But writing is more than just writing blogs, social media posts, or web copy.
Every business requires a different type of content based on its marketing needs. Moreover, each type of content serves a totally different purpose that other types cannot fulfil.
When you outsource content services, you can get all types of content.
Precise ROI Measurement
It’s hard to measure the return over investment (ROI) of content marketing. But when you outsource content creation, the process becomes easier and more fun.
You can easily measure the ROI and after calculating the metrics, can redesign your strategy.
You can easily calculate the return over investment for each content piece. You can measure its performance on the basis of:
- Audience interaction
- Number of visits
- Number of followers
- Conversion rate
How to Outsource Content Writing
It is time to know how to outsource content writing services for your business. Below is the step by step guide that you can follow to hire writing services.
Establish Your Content Goals
The very first thing to do before contacting outsource content writing services is to establish goals. A better way to start is to write down what you want to achieve.
For many websites, the main goal is to establish a blog. Brands may want to hire creative content writing services while eCommerce stores are always interested in pushing their sales.
So, you must be specific in order to get the most out of outsourcing content services. You should decide what your primary goal is and write it down. This may include
- Increasing brand visibility
- Improving traffic and leads
- Bringing in more sales
- Engaging social media followers
This will help you outline the strategic aims that you want to achieve through content creation. It will also help you understand what type of content you need and on what scale. You will know what type of content writer you should hire.
Break Out Your Content Needs
To get the most out of outsourcing, you should break down your content needs. This will help you assess how much content you need for which marketing stage.
A marketing funnel is typically divided into three main categories:
For each funnel stage, you will require a different type of content. Moreover, at each stage, you will require a different amount of content pieces.
So, you should consider the marketing funnel stages before hiring content services. Consider when you will be needing more content and at which stage you should hire in-house writers.
Set Budget for Content Creation
We have already discussed how outsource content writing services can prove to be economical. But the right way to start outsourcing is by setting your budget.
The budget allocation can vary from agency to agency and business to business. Some brands are more interested in outsourcing content while others prefer to build in-house teams.
Setting a budget will help you understand how much content you can get. You should always have a realistic budget and invest based on your marketing needs. You should do this once you have established content goals and a clear strategy.
Best Places to Outsource Content
You can easily find content writing agencies and freelancers online. All you need to do is browse search engines using the right query.
However, there is always a chance of getting stuck in a trap when you hire someone online.
That’s why we recommend you only hire a content provider after reading reviews. In case you don’t want to contact someone directly, there are platforms where you can hire writers.
The top three digital platforms to outsource content creation services are:
Choose an Agency or Freelancer
Since you are looking to outsource content creation, there are two options for you.
- Hire a freelancer
- Employ a writing agency
Both have pros and cons which you have to measure before hiring.
Freelance writers will cost you less than an agency and you can negotiate with them directly. Plus, you can hire them as a remote resource and can groom them. However, a freelance writer is only an expert in a few types of content. Also, they are often unreliable and may back out of the deal.
A content agency, on the other hand, is more reliable and trustworthy. They have a team of writers which means you can get content written by experts. However, writing agencies often cost more than writers, but you can get a customized deal.
Consider the Relevant Experience
Once you get quotations from content services providers, it’s time to evaluate them. We recommend you start assessing and eliminating the prospects after considering their experience.
You should ensure that the team or writer you are hiring has relevant experience.
For instance, never hire academic writers for blog writing services. They won’t know how to address the audience and will lack the right tone.
Similarly, don’t hire someone who has not written on the specific niche before.
For example, a writer with experience in the fashion industry may not be a good fit for an IT company.
However, you should know that a good writer is often good at writing in different tones. Excellent writers are good at research and can produce quality content for any niche and industry.
Ask for Writing Samples
Okay! You have shortlisted the candidates for outsourcing content creation. Now is the time to ask them to provide free samples. A sample will help you evaluate their writing abilities and writing styles.
You should provide them with topics that are close to your business needs and content requirements.
We recommend you should pay writers for producing sample content. Expert writers don’t work for free and this way you will be able to get more samples. Plus, you can use them later or repurpose them according to your needs.
Review the Samples
Many marketers hire writers after reviewing their sample work. But we urge you to test their ability by publishing the content.
You can evaluate the writing work by measuring the ROI using performance metrics. This way you will be making a data-driven decision to hire writers.
But this does not mean that you should always hire the writers with the best performance results. Instead, you should also consider the factors like quality, tone, and topic knowledge.
Common Mistakes to Avoid When Outsourcing Content Writing
Now that you know how to outsource content writing, let’s take a look at some common slip-ups. Agencies and marketers often feel victim to these mistakes when they outsource content writing services.
You should keep these points in mind while outsourcing content creation.
Work on Content Strategy
Digital marketing is all about having a well-thought strategy in place. You should not expect great results if you have not worked on your content strategy.
A proper strategy will not only smooth out the process but will also ensure better results.
More importantly, your content strategy is what will later dictate the marketing. So, you should focus on a few key points before hiring content creators. You must consider:
- Your target audience
- Your brand voice
- Type of content you need
- Your content marketing goals
The way you plan and manage your content strategy will impact the quality of content.
Make Your Decision Carefully
You might want to outsource content creation as soon as possible. But we recommend you put some serious thoughts into the process before hiring someone.
You cannot make the right decision if all on your mind is to get some articles. Instead of rushing, you should prioritize your content creation needs. You will get better results if you follow the strategy and enlist the qualities that your brand needs.
Consider the Affordability Factor
You may want to get more content at a cheaper price. But don’t forget that you will get what you pay for when it comes to content services.
So, never hire a freelancer or content writing agency that offers more for less. If it sounds too good to be true, don’t make the deal. Cheaper rates are not a guarantee for better content work.
The best way to outsource content writing services is to define your budget first. Get an idea of how much a good content writer charges per word or article. This will allow you to make a better offer because you’ll know what you can get.
In any case, don’t make a compromise on the quality of content.
Outsourcing content writing has benefits, but you must choose the writers carefully. Make sure they are experts in their fields and their writing styles match your brand voice. Moreover, always outsource content writing to someone who has expertise in all types of content.
In case you are looking for professional writers, Globex Writing Services can help you out. We have a large team of subject specialists and can deliver all types of content that your brand needs.