How To Hire A Writer For A Blog To Get Powerful Content
Blogging is a popular way to build an audience and drive traffic to your website. But it can be tough to keep up with the demand if you’re not a strong writer. That’s where hiring a writer can come in handy. A good writer can help you develop ideas, flesh out concepts, and turn your thoughts into well-written blog posts.
But how do you find a good writer? And once you’ve found one, how do you make sure they understand your vision and produce content that’s on brand? In this post, we’ll share tips on hiring a writer for your blog. We’ll also explain everything to consider during the entire process to ensure you find the right fit.
Is hiring a blog writer right for you? Before we discuss that, first, let us cover the basics.
What Is A Blog Article Writer?
Blog article writers are responsible for creating content for blogs. It may include writing articles, creating graphics, and managing the overall look and feel of the blog. In some cases, blog article writers may also be responsible for promoting the blog through social media and other channels.
The role of a blog article writer is to create compelling and exciting content that will engage readers. A successful blog article writer must be able to capture the voice of the client or brand they are representing and translate it into engaging and readable content. They must also be able to keep up with the latest trends to produce relevant content.
Why Hire A Writer For A Blog?
There are a few key reasons to hire a content writer.
Boost The Quality Of Your Content
Among the most significant advantages of hiring a content writer is that it can help boost the quality of your blog’s content. A good writer can produce well-written, engaging posts that capture your voice and effectively deliver your message.
Additionally, a good writer will have a strong understanding of SEO best practices and will be able to infuse your content with keywords and other optimization techniques that will help you attract more traffic from search engines.
Help You Save Time
Like most bloggers, you’re probably juggling many different balls. You are writing posts, promoting your site, and interacting with your audience. Hiring a content writer can ease the pressure by freeing up your time to focus on other aspects of your blog.
With a content writer on your team, you can spend less time writing posts and more time working on other business areas.
Ensure That Your Blog Posts Are Keyword-rich
Your blog posts should rank well in search engines. It’s critical to ensure that they’re packed with relevant keywords. A good content writer can help you choose the right keywords to target and weave them into the content in a way that sounds natural and flows well.
Additionally, if you hire a writer for a blog, it can help you create meta descriptions and title tags that are optimized for search engines, further improving your chances of ranking high in search results.
Build Backlinks To Your Site
One of search engines’ most crucial ranking factors is the number of backlinks pointing to your site. With more backlinks, the higher your site will rank in search results. A good content writer can help you build backlinks to your site by creating high-quality content that other bloggers and website owners want to link to.
Increase The Quantity Of Content
Another benefit of hiring a content writer is that it can help you increase the quantity of content on your site. Hiring a content writer can help you ramp up your output and publish more frequently if you’re only publishing a few blog posts per month.
It is important because Google and other search engines love fresh, new content – so the more frequently you publish, the better your chances of ranking high in search results.
Develop A Consistent Voice For Your Brand
Your brand should have a consistent voice across your marketing channels. It’s essential to have a content writer on your team. A good content writer can capture your brand’s unique voice and infuse it into your blog posts, ensuring that each post sounds like it came from the same place.
If you hire a writer for a blog, it helps create a cohesive experience for your readers and makes your brand more recognizable.
Benefit From SEO
A good content writer will have a strong understanding of SEO best practices and will be able to infuse your content with keywords and other optimization techniques that will help you attract more traffic from search engines.
Additionally, a good content writer can help you create meta descriptions and title tags that are optimized for search engines, further improving your chances of ranking high in search results.
So, should you hire a blog writer? Yes, indeed.
Tips For Hiring Blog Writers
Assess Your Business Needs
Before searching for a freelance writer, taking a step back and assessing your business needs is essential. Why do you need content? What kind of content do you need? How often will you need new content? Answering these help you determine the type of writer you need and what skills they should have.
Do you need a copywriter to produce short, attention-grabbing pieces or a long-form blogger who can write in-depth articles? Perhaps you need a little bit of both. Once you know what type of writer you need, you can start searching for freelancers with the right skills.
Build A Top-Of-Funnel Pipeline
When you’re running a business, it’s crucial to have a sales pipeline in place. It is the process that your potential customers go through, from awareness to purchase. If you hire a writer for a blog, your content plays a vital role in building a top of funnel pipeline.
By creating informative and keyword-rich blog posts, you can attract new readers to your website who have not heard of your business before. If you can provide value and help solve their problem, there’s a good chance they’ll remember your brand next time they need a product or service that you offer.
But for this to happen, you need high-quality content optimized for search engines. It is where a freelance writer comes in. A good writer can help you build a top of funnel pipeline by creating content to rank high in search engines and invite traffic to your website.
Where Should I Go To Find These Writers?
Fiverr: Fiverr is a famous freelance marketplace where you can find writers for all types of content, from blog posts to eBooks.
Upwork: Upwork is another popular freelance marketplace that connects businesses with freelancers for various projects, including content writing.
ProBlogger Job Board: The ProBlogger Job Board is an excellent resource for finding bloggers who can produce high-quality content for your website.
Facebook Groups: Many Facebook groups are dedicated to helping businesses find quality freelancers. A simple search will reveal several options. It is a good option to hire a writer for a blog.
LinkedIn: Linkedin is an excellent option for finding professional writers who can produce quality content for your business.
WriterAccess: WriterAccess is a content writing platform that makes it easy to find and work with high-quality writers.
ContentGather: ContentGather is a content marketplace that connects businesses with a network of over 100,000 freelance writers.
Contra: Contra is a content platform that provides businesses access to a network of over 10,000 professional writers.
Legiit: Legiit is a freelancer marketplace connecting businesses with writers, designers, and other creative professionals.
Reaching Out To Potential Writers And Asking For Samples
Now, it’s time to start reaching out and asking for samples. The best way is to send a personalized message to each writer you’re interested in working with. In your message, be sure to include:
An overview of your business and what you do
A brief description of the project you need help with
What type of content are you’re.g., blog posts, eBooks, etc.)
How much you’re willing to pay per article or piece of content
The deadline for the project
When reaching out to potential writers, it’s essential to be clear about your needs and expectations. It will help ensure that you find a writer who’s a good fit for your project. Once you’ve found a few professionals you’d like to work with, it’s time to ask for samples of their work. You should know this if you want to hire a writer for a blog.
It will give you an idea of their writing style and whether or not they’re a good fit for your project. When asking for samples, specify the type of content you’re looking for (e.g., blog posts, eBooks, etc.). It will help the writer provide you with relevant samples of their work.
How Do I Assess If The Sample Is Good?
When assessing the quality of a writer’s work, there are a few things you should keep in mind:
Is the content well-written and free of errors?
Does the content flow well, and is it easy to read?
Is the content relevant to your industry/niche?
Is the content optimized for search engines?
Does the content provide value to the reader?
If the answer is “yes,” you found a good writer!
Test Out Their Skills
What Should The Test Assignment Be About?
The best way to test a writer’s skills is to give them a minor writing assignment. It will allow you to see how they handle deadlines and instructions and assess their work’s quality. When creating a test assignment, specify the word count, deadline, and other relevant details.
You should also include a brief overview of what you’d like the article or piece of content to be about. Provide the writer with background information on your business and what you do. It will help them understand your needs and produce better-quality content.
Once you’ve sent the test assignment to the writer, give them a reasonable amount of time to complete it. Depending on the difficulty and length of the task, a week or two should be sufficient. It is important if you want to hire a writer for a blog.
How Do I Assess The Writing?
When assessing the writing, you should keep the same things in mind while evaluating the sample. Besides being a good writer, it’s also crucial that the person you hire is a good fit for your team. After all, you’ll be working with this person regularly, so you must get along and have similar working styles.
To assess if a writer is a good fit for your team, be sure to ask yourself the following questions:
Do their values sync with your company’s values?
Are they easy to communicate with and quick to respond to messages?
Do they show up for meetings and deadlines?
Do they take direction well?
Do they seem like someone you’d enjoy working with regularly?
If you can answer “yes” to all of these questions, the writer is likely a good fit for your team.
First, Try Out Small Projects
When starting with a new writer, it’s a good idea to start with small projects. It will allow you to get a feel for their work style and the quality of their writing before committing to larger projects. As your working relationship progresses, you can start assigning larger and more complex tasks. But, in the beginning, it’s best to play it safe and start small.
Be Sure To Give Feedback
If you want to hire a writer for a blog, giving feedback is integral to the editing process. It allows you to let the writer know what works well and what needs improvement. When giving feedback, be sure to be specific and concise. It will help the writer understand what needs to be changed and how they can improve their work.
In addition to giving feedback on the writing, you should also give feedback on the writer’s working style. It includes things like communication, response time, and professionalism. If you find a writer consistently not meeting your expectations, then it may be time to consider finding someone new.
What To Look For In A Blog Writer?
–Technical writing skills are essential to ensure that your blog posts are accurate and informative. A good writer will also be able to engage with your audience and measure the effectiveness of their content. They should be able to write clearly and concisely about complex topics. They should format their work in an easily readable way.
–Communication Skills: A good content writer should communicate effectively with you and your audience. They should be able to understand your needs and interpret them into engaging and informative content. They should answer any questions your audience may have.
–Organizational Skills: A good content writer should be organized and detail-oriented.
–Creativity: If you want to hire a writer for a blog, they should be creative and have a knack for coming up with new ideas. They should be able to write about topics in an exciting way. They should also be able to come up with new and innovative ways to market your content.
–Flexibility: A good content writer should be flexible and willing to adjust their writing style to fit your needs. They should also be able to write about a variety of topics.
–Marketing Skills: A good content writer should have strong marketing skills. They should be able to write buzz words and catchy sentences to make your content compelling and efficient for your marketing campaigns.
–Research Skills: A good content writer should have strong research skills. They should be able to find accurate and up-to-date information about your topic. They should also be able to fact-check their work.
–Time Management Skills: A good content writer should manage their time effectively. They should be able to meet deadlines and deliverables. They should also be able to work well under pressure.
–SEO Skills: A good content writer should have strong SEO skills. They should be able to optimize their content to appear high on search engine results pages. They should also be familiar with a variety of SEO tools and techniques.
–Editing Skills: A good content writer should have strong editing skills. They should edit their work for grammar, spelling, and punctuation errors. They should also be able to fact-check their work. You should know this if you want to hire a writer for a blog.
–Multimedia Skills: A good content writer should have strong multimedia skills. They should be able to insert engaging and informative videos, infographics, and images.
–Social Media Skills: A good content writer should have strong social media skills. They should be able to get your content on various social media platforms. They should also be familiar with multiple social media tools and techniques.
–Project Management Skills: A good content writer should have strong project management skills. They should manage various projects simultaneously.
–Analytical Skills: A good content writer should have strong analytical skills. They should be able to analyze data and make recommendations based on their findings.
–Copywriting Skills: A good content writer should have strong copywriting skills. They should be able to write persuasive and compelling copy.
–Proofreading Skills: A good content writer should have strong proofreading skills. They should be able to identify and correct errors in their work.
–Collaboration Skills: A good content writer should have strong collaboration skills. They should work well with other members of your team. They should also be able to take direction and feedback from you and your team.
These are some of the critical qualities you should look for. If you hire a writer for a blog with all these qualities, you can be sure that you will get compelling content.
How Much Does It Cost To Hire A Blog Writer?
There are some factors to be considered.
Experience: 2 to 5 years
A content writer costs anywhere from $0.015 to $0.25 per word, but the average is around $0.12 per word. It means that for a 500-word blog post, you could expect to pay as little as $7.50 or as much as $125. To put it in perspective, suppose you wanted to hire a freelance writer to produce ten blog posts per month (about 2,000 words each).
It would cost you between $600 and $3,000 per month. If you were to hire a mid-range content writer who charged $0.10 per word, you would expect a monthly bill of $2,000.
The writer’s experience:
- A content writer just starting will typically charge less per word than a more experienced writer.
- However, it’s important to remember that you get what you pay for.
- A newbie writer may not have the same level of skill and polish as a seasoned pro, so be sure to consider that when making your decision.
Delivery Time: 10-14 days
- A well-researched and comprehensive article
- Engaging and compelling copy that engages the reader
- An eye-catching headline
- SEO keywords (if provided)
- A bio with a link to your website or blog (optional)
Revisions: 2 rounds of revisions are included
Turnaround time: 10-14 days
The Complexity Of The Assignment:
The Complexity Of The Assignment:
- If you hire a writer for a blog who can produce high-quality, in-depth articles, you’ll pay more per word.
- If you need someone who can write quickly and efficiently, you’ll pay less per word.
- If you need a mix of both, you’ll fall somewhere in the middle.
The quality of the writing:
- A good content writer will have a firm grasp of grammar and style.
- A great content writer can engage the reader and keep them coming back for more.
- A superb content writer can do both of these things while infusing their unique voice into the mix.
What can you expect to pay for a blog writer? Keep reading.
- Obviously, your budget will significantly determine how much you end up paying for a content writer.
- If money is no object, you can expect to pay top dollar for the best of the best.
- If you’re working with a more limited budget, you’ll need to be more selective in your choices and be willing to compromise on quality to some extent.
The bottom line is that the cost of a content writer will vary depending on several factors. Take all of them into account before making your decision. Be ready to pay for good quality content.
Hire A Writer For A Blog To Transform Your Business
The right blog content writer can take your business to new heights. There are a few key characteristics that the best writer for your business will have. Here are four tips on hiring a ghostwriter to get the most powerful content for your money.
1- Look For A Writer Who Is An Expert In Your Field
When you’re looking for someone to write content for your blog, it’s crucial to find someone who is an expert in your field. A great way is to look for writers with experience writing about the topic you need to be covered.
For example, if you’re in the real estate industry, you’ll want to find a writer who has written about real estate before. This way, you can be sure they know what they’re talking about and can provide valuable insights to your readers.
2- Find A Writer Who Is Passionate About Your Topic
You should look for someone passionate about your topic. It is crucial because a passionate writer can produce better content than someone who is not as interested in the topic. Passionate writers are also more likely to be able to connect with your target audience and understand what they’re looking for.
It allows them to produce content that resonates with your readers and helps you achieve your business goals. Remember this before you hire a writer for a blog.
3- Choose A Writer Who Is A Good Communicator
When you’re hiring a writer, it’s essential to choose someone who is a good communicator. It is important because you’ll need to be able to communicate with the writer regularly. It is best to look for a writer who is responsive to your emails and available to answer any questions.
It will help ensure that the writing process goes smoothly and that you can get the content you need.
4- Make Sure The Writer Is A Good Fit For Your Company
When hiring a writer, it’s essential to make sure they’re a good fit for your company. You should look for a writer who shares your values and will be an excellent cultural fit for your organization. It’s also essential to ensure the writer is a good fit for your budget. You don’t want to overspend on a writer who doesn’t produce quality content.
5- Hire A Writer Who Meets Your Needs
When looking for a writer, it’s essential to make sure they meet your needs. You should know what you need the writer to do and what you expect from them. For example, if you need someone to write blog posts, you should look for a writer who has experience writing blog posts.
If you need someone to write website content, you should look for a writer who has experience writing website content. Ensuring the writer meets your needs will help ensure you’re satisfied with the final product. You can find a suitable writer for your business by following these tips.
If you hire a writer for a blog, it will have a profound impact on your business and can help you achieve your goals.
After knowing how to hire a blog writer, it’s time to start. Keep the following things in mind when working with a freelance writer:
– Make sure you are clear about what you want before looking for a writer. The more specific you can be, the better.
– When posting a job ad, include as much information as possible so interested writers can determine if they are suitable for the project.
– Take your time when reviewing proposals and portfolios. A rushed decision could result in hiring someone who is not a good match for your needs.
– Be willing to negotiate pricing and terms. Remember that you and the writer are looking to get the best possible deal.
– Be sure to communicate clearly and regularly with your writer throughout the project. It will help ensure everyone is on the same page and that the final product is what you want.
Follow these tips, and you’ll be well on the way to hire a writer for a blog to boost your digital marketing and fulfill your business goals. Globex cherishes your dreams as much as you do.