10 Best Content Optimization Tools for 2022
Have you ever wondered which SEO tool is best for content optimization?
SEO tools are really useful – no SEO tool will ever entirely do your work for you. There are some crucial content optimization tools to have in your arsenal as a digital marketer, which can ultimately help you get more data that you might not otherwise see.
Regarding SEO, you are only as good as your content.
Besides, the right SEO content optimization tools can also help you with loads of competitor snooping and things like assessing which pages on your websites are broken but also having a look at what your competitors are doing – how they are building links and what kind of content is performing best for them.
So, whether you are assessing your website to see what sort of errors might be holding your website ranking back or whether you are doing a little bit of competitive snooping – some of the SEO tools can give you immense input and allow you to do a whole bunch of stuff that would otherwise take years to dig out.
Here are some of the free SEO and best content optimization tools that every SEO or digital marketer needs in their toolbox.
Besides, we are also looking at the best SEO tools to help you with content creation. Generating high-quality content around keywords can be tough for SEO professionals. And if you know the right tools, you can do that effectively.
So, let us dive into the list of best content optimization tools 2022 that you need. By going through the list you will also find the answer to the question of how content optimization works.
1- Screaming Frog
Screaming Frog is one of the best website content optimization tools that every digital marketer needs to make a crucial part of their arsenal. This tool is perfect for analyzing your website – it also helps identify technical SEO tweaks that you can make to improve your website ranking.
Primarily, you can use Screaming Frog to perform site audits and understand the sort of pages that might have issues with Meta or indexed pages that shouldn’t be.
When it comes to content marketing, the first tool is BuzzSumo. You will need this tool if you are curious about content trends and developments in your niche.
BuzzSumo is a search engine that simplifies the entire content research process by using keywords and other data spots to identify which types of content are performing well on the internet. With BuzzSumo, you can even experiment with different filters to further refine your content optimization research.
3- Surfer SEO
Surfer SEO has your back when it comes to the best on-page SEO content optimization tools. Surfer SEO is a comprehensive data analysis and on-page SEO optimization tool that helps you comprehend what Google is looking for. Subsequently, it also guides you on how to deliver it in a way that will help your website get found.
This tool can find the keywords that will help your website get ranked high on Google – it also tells you which pages on your website should rank for those keywords. More importantly, with this tool’s help, you can create and implement the right SEO strategies to rank your content online.
What’s more – Surfer SEO combines machine learning and natural language processing to induce clear analysis and recommendations that can help you assess your competitor’s strengths and weaknesses.
Surfer SEO will also help you find SEO loopholes in your niche and optimize every aspect of your website for search engines.
While many people still prefer post-its and notepads along with other old-school methods of keeping track of their daily tasks – having a solid note-keeping app like Evernote might spare you loads of constant hassle.
Although Evernote might not necessarily be an SEO content creation, which is why you might be wondering about its presence in this list, it is still a great tool to use to keep track of what you are doing.
Regarding the best AI SEO writing tool, it is hard to surpass RankIQ.
This AI-powered software incorporates an AI SEO writing tool, a keyword research tool, a rank tracker, and a competition analyzer.
The primary reason that RankIQ stands out from other AI content optimization tools is that its algorithm will provide valuable suggestions for what exactly you need to include in your content to achieve a top ranking on Google search.
The RankIQ competition analysis tool assesses the websites that are on the first page of Google and shows you various SEO metrics, including headings, word count, content grade, and the top-performing keywords.
This feature also allows you to optimize your old underperforming content and put them in a position to become a top-performer content aspect.
Another thing that is great about this SEO content optimization tool is that it provides the user with a keyword database that is specific to any blog niche, and each one of the databases is filled with low competition keywords that are sure to induce a high amount of organic traffic.
These are some reasons why RankIQ is one of the best AI content writing tools for SEO, which is also why you should try it.
6- Content Studio
Up next on this list of best SEO content optimization tools we have Content Studio.
This tool is an all-in-one cloud-based platform that helps start-ups, brands, and agencies discover, publish, and track their content marketing efforts. Content Studio offers features are engagement tracking, multi-account management, posting schedules, drag-and-drop embed, and social media monitoring.
The planner features an easy-to-use calendar publisher that can help plan content deliveries and analytics that make reporting on marketing performance easier than ever. This tool also gives you plenty of research into keywords.
7- SE Ranking
Another amazing all-in-one SEO platform is the tool SE Ranking. This tool is an AI-based all-in-one platform that manages and efficiently runs SEO campaigns. This content optimization tool also performs various actions, including comprehensive site audit, tank tracking, competitor analysis, keyword research, and more.
Apart from the standard content optimization tools for improving your SEO, SE Ranking provides a few additional services, such as the lead generator and white label, both of which can be useful for SEO agencies and digital marketers. This tool also provides an updated and accurate ranking that is optimized and monitored at regular intervals.
SE Ranking enables you to track search engine results page ranks, Google Ad positions, maps, and your competitor’s progress. With the SE Ranking tool in your arsenal, you can also analyze keywords in bulk by adding a maximum of five competitors that you can compare with your data to acquire visibility based on your respective keyword score.
Best of all – this AI-based tool offers a 14-day trial which you simply cannot miss out on.
This is an amazing SEO content optimization tool that has been around for a little while. This tool can analyze more than three million mobile apps and eighty million websites. The mission of this amazing content optimization tool is to help and empower users with the insight needed to win their market.
Essentially, Similarweb is a website analytics tool where you can get the much-needed insight into the information, such as your competitors’ top performing pages, the keywords that your competitors are ranking on Google, how much traffic they are receiving each month, and the tool also gives you a bunch of information into your competitor’s advertising as well as referring site traffic.
You get the point – this tool is really powerful when it comes to content optimization and snooping into the things that your competitors are doing.
Postaga is one of the best link-building tools that can immensely help you with SEO content optimization. We know that building high-quality backlinks can take a significant amount of time – not to mention it costs you hundreds and thousands of dollars in link-building services.
This is where Postaga comes in – this is one of the best AI backlink tools that computerizes most of your link-building campaigns – from prospecting to personalized outreach emails to scheduled follow-ups.
With this AI-based link-building tool, you don’t have to worry about all those manually-intensive tasks. You will see that this tool has an easy-to-use dashboard and a strong reporting system which makes it quite easy for you to scale up your link-building campaigns and get consistent results, along with saving time and money on boosting your search engine rankings.
That said, if link-building is holding you back from growing your business online, then you must give this tool a try and see how you can reap enormous benefits from this tool.
This tool was founded in 2011, and since then, it has helped over eight million users publish millions of pieces of content. This tool is part of a content optimization platform and kind of a social network as well. With the help of this tool, you can monitor global sources and curate content from various third-party sources, including mainstream media outlets.
Scoop.it is really a great way to sort of aggregate information in one area and get amazing ideas of content.
Essential Tips for Creating High-Quality Content
What comes to your mind when you think about creating content? While it is true that content is simply information, another truth is that whatever you want to write for your website has probably been written by many others, which means that you are not the first.
As we move through 2022, we see that the demand for content is constantly rising, and while we have information readily accessible at the tip of our fingers, there is an excess of content supply. This aspect makes it more challenging for businesses to get notices and produce positive SEO results.
That said, 2022 has come with its own set of challenges for SEO
Besides having the best content optimization tools, you will also need a system that will lead to predictable results so that your website content can truly stand out from the rest.
When it comes to creating content, then you should always create content that people are actually searching for – once you are at it, you get your desired outcome, which is free, passive, and consistent website traffic that also tends to grow over time.
You should aim at the following three goals while creating content that will rank in Google:
- Engage your target audience.
- Satisfy and come up to the standards of search engines – especially Google.
- Remain consistent in creating traffic and driving revenue.
Use a Keyword Search Tool
To find topics worth creating your website content on, you will require a keyword research tool to help you with the following:
- Identify search demand.
- Comprehend traffic potential on the given topic.
Apart from having the best keyword tool, you will also need to assess the type of content that Google wants you to create. Understandably, it is the job of Google to deliver to its users the most relevant search results for any given query.
Understand Search Intent
And Google is pretty good at this job. That said, if you want to rank for your target topic, then you need to know the type of content that Google is looking for. The content must be of the type that Google would prefer to rank for a specific query related to your topic.
This aspect is also known as the search intent. Search intent tells us what potential internet searchers are looking for when they type in a query.
One of the easiest ways to look up the search intent is to search for the query you want your business website to rank for. While you are at it, keep your eyes on the top-ranking results. There are three things that you are looking for at this stage:
- Type of content (blog posts, product descriptions, category pages, landing pages, etc.).
- Content format (how-to guides, list posts, opinion posts, tutorials, reviews, etc.).
- Content angle (includes the unique selling points of the top-ranking page results).
It wouldn’t be wrong to state that matching the content type and content format is crucial to rank at the top of Google – the content angle isn’t usually that important unless there is a clear connection amongst the top-ranking pages.
Add Primary Keyword in the Title
When it comes to content optimization, you must ensure that your primary keyword shows up in your page’s title tag. However, on-page SEO optimization isn’t as simple as placing your keyword in the title; however, it is a necessary bare-minimum on-page SEO action.
That said, you might want to take your title tag optimization up another notch by improving its clickability. This aspect takes us to the important question of whether your title is click-worthy or not.
Keep in mind that Google uses the word in your title tag to assess what your page is about. This perfectly explains why you must ensure that your title tag is as eye-catching, informative, and click-worthy as possible. You cannot slack on your title tag.
In fact, boosting your SERP CTR is certainly one of the easiest ways to boost organic search traffic – even when you are not creating any new content.
Include Critical Talking Points
Content is information, but then the content is also like a puzzle. There are loads of different pieces in good-quality content, and it can get tough and challenging to assemble all pieces of information without some kind of framework or outline.
Outlines are like the edge pieces of a puzzle – which is your content. An outline helps to form the base, and all you really need to do is to fill in the missing pieces, which are the critical talking points, once your outline is ready.
By doing so, you will also ensure that you include all critical talking points while communicating on the topic on your website. If you look at this strategy from the SEO viewpoint, you will see that it can help you satisfy the Google algorithm and your target audience.
Understand How Google Algorithm Works
You might already know that Google determines a page’s position in the search results based on the algorithm. In other words, no business website can pay capital to rank at the top of SERPs, and no one really can move their site to the top without a solid SEO strategy.
Google algorithm is able to assess and comprehend the words and the context they are in. That said while using the right content optimization tools, the more context you give to search engines, the higher your chances of ranking at the top of SERPs.
If you are wondering how to find the critical talking points for your content, let us tell you one of the easiest ways: to look at some of the top-ranking pages of your niche and assess them for similar subtopics.
Add Subtopics to Your Outline
Note down the similar subtopics of the top-ranking pages, and add those commonalities to your outline in the form of subheadings. You can, however, also use one of the best SEO content optimization tools and find common keyword rankings among the top-ranking pages.
By doing so, you will find more subtopics and jargon that can be relevant for adding context to your website content. We recommend not to worry about keyword stuffing in your website content, but if your eye catches something that can add as a subheading, it is definitely worth adding to your outline.
Meanwhile, keep your focus on writing something that is not only clear but also actionable. Doing so will humanize your content and help you focus on what matters the most – helping your target audience.