Blog Writing Made Simple A step by step guide to Blog Writing Services

This is the easiest and most comprehensive blog writing guide you will find on the internet.

I have used a step by step approach to take you through this process.

This complete guide to blog writing will start from a beginner’s perception and take you on an advanced level as you learn.

Let’s start, shall we?

 

What is Blog Writing?

Blog writing is writing content for a blog post.

A blog is an online platform where internet users will find information or discussion on various related topics.

A blog comprises many posts, usually of the same niche.

Each blog post contains information on a topic that its visitors may find interesting.

Here’s an image of the blog of the world’s biggest review website, CNET.

CNET home page

There are Many Benefits to Blogging!

It’s a great idea if you want to work on your blog. It has many benefits; otherwise, the world’s biggest brands wouldn’t be running a blog on their website.

To mention a few benefits:

  1. Increase Website Traffic: You will get more visitors if you have blog posts.
  2. Earn Through Ads: You can get ads on the blog if you have enough website traffic.
  3. Show Your Skill: Show the world you are an expert in your field.
  4. More Exposure: You or your business will get more exposure as you get visitors on the blog.
  5. Edge over Competitors: A good blog will bring traffic and show them that you know your field.
  6. Get More Clients: Blog visitors are niche relevant people and your potential customers.
  7. Engage Your Audience: Blog helps you keep your clients and audience engaged.
  8. Understand Your Audience: You get instant feedback which helps you understand their needs.
  9. Help the World: Share your knowledge with the people who need it.
  10. Following Passion: You get to follow your passion of writing and becoming an

Now that you understand the meaning and value of a blog, we will start with how to write the perfect blog post.

 

1.    Know Your Niche

Before you start a blog, be clear about your niche.

A niche is your FIELD. It is a part of a market that will be your focus.

If someone asks how to become a blog writer, tell them first to decide their niche.

To mention a few niches:

  1. Health
  2. Technology
  3. Marketing
  4. Travel
  5. Food

There are many more like this.

Your niche could be a compound of more than one niches or a sub-category of a niche.

For example:

  • You could write a blog on Health and Food.
  • Or, you could write on a category of Marketing like ‘Digital Marketing’ or ‘SEO’.

You should select a niche that is your passion and has a big market (if you are doing it for the money).

Neil Patel has shared a few great tips on selecting the right niche in the following video.

 

 

2.    Create an Audience Persona

When learning how to be a good blog writer, you must understand who you are writing for.

Knowing your audience will help you:

  • Write relevant content
  • Connect to the reader on a personal level

You can create an audience persona for this job.

An audience persona represents a segment of your audience based on real research.

If you have a blog on exercise, your target audience will include:

  • Young male and female bodybuilders
  • Young male and females who want to lose weight.
  • Elderly male and females who want to stay healthy

 

You will create a profile for each character listing their needs and personalities.

An audience persona of a weightlifter would include the following information.

Source: Zen Planner

 

3.    Make a List of Topics

After deciding your audience, you have to brainstorm topic ideas that they will find interesting.

For example, a fitness enthusiast would want to know information like the one in the below image:

make a list of topics for blog

Sit, research, and create a list of topics that are relevant to your blog and audience. You should select the topics that you have the ability to write on.

 

4.    Select Keywords for Each Topic

Blog writing is not just writing. You have to create every blog post for your audience and Google.

You have to index and rank your blog post on search engines to get more traffic.

That’s why I have also shared blog writing tips for SEO in this article.

You start with selecting keywords against each blog topic.

A keyword is a word or phrase used to find information on search engines

Possible keywords for a topic on exercises to build abdominal muscles would be:

 

keyword for abdominal muscles in blog

 

keyword abs exercise for beginners

When you target a keyword, you are telling the search engine that your blog has the answer to it.

You will find more blog writing tips for SEO below in this article.

 

5.    Research on the Topic

Do you know how to create blog content?

RESEARCH!

It is advised to select a niche that is your passion because you already know a lot about it.

But, you don’t know everything.

Always conduct proper research before you start writing a blog post.

The research will help you understand the topic better, and you will have a reference to every statement.

 

Decide the Writing Approach

6.      Decide the Writing Approach

There are various types of writing and approaches to creating a blog post.

For a blog post, the most appropriate writing style would be “Expository” – explaining a concept with accepted facts.

The five types of a blog post are:

  1. List (listing benefits, approaches, items, )
  2. How-To (process to solving a problem)
  3. Curated Collection
  4. Newsjacking post
  5. Slide Presentation

Deciding what type of blog you are writing, will keep it in the right sequence.

This article is HOW TO write a blog post.

Create an Outline

7.    Create an Outline

Create an outline after doing the preliminary research on a topic.

An outline will contain the information you are going to cover in the blog. This clarifies the type of article, and what and how you should present every piece of information.

Create the title, headings, and sub-heading of your blog post firstit’s your outline.

You can add or remove headings and sub-headings later if needed.

 

8.    Start Writing

By the time you reach this step, you should know what to write in a blog post.

Start writing only when you have a complete understanding of the topic. You will also do additional research for content in each heading while writing.

Now, to the question: How to write a blog content?

There is a lot to tell…

To cover blog writing tips for beginners, here’ what you should do:

  1. Write like you are explaining the point to a 12-Year-old kid.
  2. Make short paragraphs and sentences. They are easier to understand and user-friendly
  3. Where possible: use bullets, lists, and quotes to design your content.

Killer Opening

9.    Killer Opening

Start the blog by explaining what the article is about.

A website visitor is looking for a reason to leave. He won’t stay if he is not assured in the beginning that he is on the right page.

NN group conducted a research in 2011 which concluded that a user leaves your web page if you can’t catch his attention within 10 SECONDS.

 

10.    Add Links

Adding links assures the reader and Google that you talk with proof and goodwill.

Links have three purposes:

  1. Providing Reference
  2. Sharing Source
  3. Linking to Additional Information
  • Your blog looks reliable when you provide a source of information.

reference link in blog writing

  • If you are using someone else’s information, you have to mention their source; otherwise, it may result in a copyright

source link example in blog writing

Linking to additional information shows that you care about user experience and not afraid to share your visitors with other websites. I anticipated that some of my readers might want to know the types of writing. So, I linked to it in one of the above paragraphs.

There are two types of links.

  • Internal: Linking to web pages of the same site.
  • External: Linking to web pages of other sites.

Be sure to use both types of links.

There is no rule about the number of links – just link where they naturally fit.

 

11.    Search Relevant Images

A blog post has to be interesting.

A page filled only with text is boring – so, you have to use relevant graphics in it.

An image should be relevant to the topic that helps clarifies a point. You can use other graphics that are not useful but keep them to a minimum.

Adding short videos and GIF images would also be a great idea.

Here’s a good example.

Good example of relevant images in blog writing

Set the size of the image and videos according to the design of the website and device. A visitor will view your blog post on a desktop or mobile device.

Make sure the entire blog looks good on all types of devices to provides a good user experience.

Google uses the mobile view as one of the factors to determine the rank of a page.

You can check the mobile-friendliness of your blog using this test tool of Google.

mobile friendly test of blog

 

12.    Design a Feature Image

Every blog post must have a featured image. Feature image is the one used as a thumbnail and at the top of a page.

A feature image makes your blog and title look more attractive.

feature image for blog

13. Take Time to Create a Title

Titles are often underestimated even though they carry great value. A person decides after reading the title if he will visit your blog or not.

Few tips for creating a title:

  • See the title of your competitors to see how yours can be better.
  • Edit and finalize the title after you have completed the post.
  • Take the extra time to brainstorm and write a title that best attracts your audience.

 

14.     Write a Meta Description

Meta Description is an HTML tag. It contains the text displayed under the title.

write meta description for blog

A Meta description text briefly describes the entire post.

The searcher reads Meta description after the title to decide if the blog has the required information.

Depending on the device, it displays around 155 characters in search engine result page.

Always write a description of the blog after is completed. You will have a better idea of what you offer and how to present it.

Here are a few more tips to keep in mind:

  • A Meta description should have a call-to-action.
  • It should be written in an active voice.
  • Include the focus keyword to show its relevancy.
  • It should add further value to the title.

 

Best blog writing tips for seo

15.    Blog Writing Tips for SEO

Web content has to be optimized for search engines in order to rank in SERPs.

Keep one thing in mind, the user experience is the best optimization – don’t sabotage it for any SEO trick.

That said, try to use all the following blog writing tips for SEO without disturbing the user experience.

 

Select Keywords with a Search Volume

Use tools like Keywords Everywhere and KWFinder to search for keywords that are most searched. Keywords with high search volume will bring more traffic.

An article with up to 1,000 words should use only:

  • 1 focus keyword
  • 2 – 3 secondary keywords

 

Use Keywords in the Content

Use keywords on different places in the blog post in a way they look naturally fit. Try to use the focus keyword within the first 100 words.

  • Focus keywords should have a density of around 1%.
  • Use secondary keywords at least once.

 

Paste your content in Yoast Real-Time Content Analysis, enter keywords, and it will show you their density.

yoast real time content analysis

Use Keyword in the SEO Title

Using primary/focus keyword in the title shows the relevancy of the blog with the keyword.

Also, make sure the Title has a viewable length for both desktop and mobile devices.

You can check this too in the Yoast content analysis tool.

yoast content analysis tool

Use Keyword in the Meta Description

Use the focus keyword in the meta description to show relevancy and, just like the title, assure its visibility in SERP too.

Add Internal and External Links

Use at least 1 internal and 1 external relevant link in the blog post. Set the link to open in new tab.

Use At least 1 Image

It is SEO requirement to use at least 1 image in the article. Using an appropriate amount of images and infographics make your blog attractive.

Use Keyword in Alt Text of Images

Write descriptive titles of images and use focus keyword in Alt Text of some of the images.

Alt Text is the text that displays when an image fails to load.

Use Headings

Make sure you apply heading format to headlines.

  • The title is the H1 heading.
  • H2 is the heading of a paragraph.
  • H3 is a subheading of an H2

 

16. Proofread and Edit

Always proofread and edit the blog post – it’s ‘How to become a blog writer 101’.

Proofreading and editing should be done with complete focus. You have to identify all the mistakes and see how you can make it better.

Remember:

There is always room for improvement – look where you can make improvements in the written article.

One trick is to read from the point of view of your target audience.

It is suggested to use a tool like Grammarly Writing Assistant when proofreading your article.

It is definitely a great help for non-English speakers, but even the native writers will find many new suggestions.

 

Time for Conclusion:

You have completed the process to learn blog writing step by step. Now, let’s briefly discuss what you have learned.

  1. Select a niche of your blog that you are passionate about.
  2. Understand the target audience to write a blog of their interest.
  3. Create a list of list topics that will interest your audience and find keywords against each topic.
  4. Conduct deep research to properly learn about the topic before you start writing.
  5. Select one of the approaches how you will write that blog post and create its outline.
  6. Start with an attractive opening to create content that is easily understandable.
  7. Use internal and external links to provide references, sources, and additional information.
  8. Add relevant infographics and short videos.
  9. After you are done writing the blog post, brainstorm to write a title and description that will entice your target audience.
  10. Make sure it is optimized for search engines.
  11. Always proofread and edit the article. It is imperative!

Read 11 intelligent blog writing tips

Now, it’s your turn.

Did you find this article helpful? Share your writing experience with us in the comment section.

Eleven-Intelligent Blog Writing Tips to Gets Maximum Shares

A blog is a website or a part of a website for discussion and information sharing.

Businesses took the blog as an opportunity to connect with their target market. It also engages current customers and keeps them up to date.

Blogging is a great way to reach new people who might be interested in your niche.

A robust blog creates a brand of your business and gives it more exposure.

Bloggers give people the information they want to know, or they should know. If they like it, they share it with others, and you get more visitors.

That said, it may only waste your time if people don’t like your blog. A blog is created for VISITORS so you must assure THEY like it.

How do you know they like it?

Getting positive comments and shares on social media is an as clear sign as it can be.

And, that’s today’s topic.

This article is a complete blog writing guide for beginner and expert bloggers. Also, read A step by step guide to Blog Writing

Let’s discuss the best tips for blog writing to get maximum social media shares.

 

1. Choose a Great Topic

People only read what interests them.

If you are writing a blog, make sure you do research and select a topic that us likely to fascinate your audience.

As a blogger, you should know all the hot topics of your niche. You should also know the questions that might interest your audience.

How do you find such topics?

  • First, Google Trends is a great source to find trending topics of any niche.
    • You can also use Buzz Sumo for this job – it also shows you the competitors and best influencers for that topic.

 

Google Trends

  • The second option is to monitor all social platforms and forums related to your niche. You will find a lot of great blog content writing topics that your audience wants to know.
    • Look what your audience is talking about.
    • Reads their comments and questions on relevant forums.
    • If there is no such platform of your niche; create one — for example, a Facebook group of your niche.

 

2. Create Fun and Clear Headlines

Take out extra time to research, brainstorm, and write headlines of your blog.

People underestimate it, but attractive headings are one of the best blog writing tips to create a shareable blog.

Here’s a fun fact for you…

According to an educated guess by David Ogilvy, 80% of visitors only read headlines, and only 20% read the content.

His revelation is over 55 years old and leading marketers of today still believe it.

So technically, headings are shared more than your content.

  • You have to create headings that briefly define the paragraph below it.
  • A heading should be easy to understand.
  • Make sure it’s precise and catches the reader’s

 

3. Don’t Be Boring

I often find myself laughing even when reading articles on technical topics.

I love those articles. They make me want to READ that complete article.

I get information and entertainment. Though I wasn’t looking for entertainment, I still loved it.

You could be a writer to one of those articles.

Try to add a little humor in your writing – unless you are reporting someone’s death, of course.

But, but, but…

Trying to be funny and not being funny, just makes you look pathetic.

Don’t force it and don’t add irrelevant jokes trying to be funny.

Sit in a happy mood when writing and only mention something funny if it fits naturally.

use infographics and charts in blog content writing

4. Use Infographics and Charts

A blog without any graphics looks very dull.

Here is another one of the best blog creation tips you will find on the internet.

Add some relevant colors to your content!

Not some random images; but something that helps visitors understand the topic better.

Infographics and charts are a great example here.

Depending on the topic, you can also use funny images to add humor.

Short videos and GIFs are also useful here as long as they don’t slow down your page.

Most people don’t actually read the content; they scan it.

All text is difficult to scan. Multimedia mixed with the text will make it easy to scan.

 

5. Optimize Readability

Web content writing isn’t like traditional writing where you can show how artistic of a writer you are.

Web readers want a quick and easy answer to their query.

You tell, which one of the following sentences take less time and energy to understand.

Example 1:

Under the aegis of best SEO practices, anchor text must have resemblance with the page to which it is going to be linked.

Example 2:

An anchor text should be similar to the page it is linking. It is one of the SEO practices.

I’m pretty sure you find the example 2 easier and better – unless you are a daredevil.

Here’s how you can enhance the readability of your article to get more shares.

Writing for 12 Year Old Kid

One of the blog writing technique to increase readability includes thinking that your audience is a 12-year-old kid.

In simple words:

  • Use easy vocabulary
  • And a simple sentence structure.

 

Write Short paragraphs

Lengthy paragraphs are scary.

Unless you want to give your readers an excuse to leave, write short paragraphs.

Remember: a visitor on a website is just looking for an excuse to leave the page until something attracts him.

Lengthy paragraphs would give him/her that reason.

You should try to write short paragraphs of one or two sentences. It keeps them engaged.

Now tell me, which one of the following two copies are more readable?

Example 1 with one giant paragraph.

Big scary paragraph

Example 2 with short paragraphs.

cute little paragraphs

It’s the same content presented in different ways.

I hope now you understand why writing short paragraphs is one of the most useful blog writing tips.

Ordered and Unordered Lists

Just text even with short paragraphs can become boring after a little while.

Boredom is something you can’t afford if you wish to write a blog that people will share.

To make your article more interesting and readable, you should add lists in it.

There are two types of lists:

  • Ordered List (with numbers)
  • Unordered List (with bullets)

Instead of using comma (,) again and again, replace it with a list.

If more than one sentences include instructions on the same topic, convert it into a list.

Here’s an example; you decide for yourself.

cute unordered

Same content without the list.

6. Write What You Know

Readers will feel the deficiency if you write on a topic that isn’t your strong suit.

It will be apparent to an educated reader that you lack knowledge in the field.

In every case, your blog won’t be attractive.

Do you know how to write blog content that is attractive?

With KNOWLEDGE!

Write on topics that you know.

If you have to write on a new topic; here are blog writing tips for you.

 

Take Time to Research

I know it’s a common practice for clients and employers to ask about the number of words.

Blog writing is not just about the number of words.

Research is just as important.

You can’t expect a writer to know everything.

As a blogger, you have to take at least as much or more time to properly study the topic – only after that; you will be able to answer a query efficiently.

Create Original Content

Unique content isn’t necessarily original content.

Original content means your own:

  • Researched,
  • Experienced,
  • And created content.

Instead of rewriting someone else’s work, your content should portray your own experience. Original content is something your reader won’t find on any other website.

It’s not about a unique topic. You will find dozens of articles on every subject.

The primary goal here: your readers shouldn’t feel like they have already seen this content somewhere else.

 

7. Informally Talk to One Person

Don’t treat your reader as plural if you want him/her to share your article.

It will give them a personal feeling if you address them directly.

Another one of blog writing tips to follow here is using informal language.

Your goal is to make the reader comfortable – formal language comes in the way of that.

How to make reader comfortable?

Use second person pronouns.

Address your readers as ‘you’. Talking directly to them will create a connection between you two.

 

8. Speak Your Experience

Write like you are talking to your readers.

Visualize them listening to you. Note how you address and speak to them.

Make it look like you are sharing your personal experience.

That’s what I always do!

  • I learned how to be a good blog writer over years of experience.
  • Next, I researched and validated my blog writing tips.
  • Then I created this blog writing guide for you.

If you notice in above three lines:

  • I used second person pronouns to address you,
  • In a formal language,
  • Spoke my experience,
  • And presented it as an unordered list.

Now, you be the judge if you found it easy and connecting.

 

9. Make it Easy to Share

If you want your readers to share your article, you have to remind them.

Make it as easy for them as possible.

A visitor would share your article after reading or scanning it to the end.

So, make sure you have share buttons at the end of the article.

Social Share Buttons at the End of Blog

Here are some more ways to prompt the reader to share.

  • Every time a user a highlights text, show share buttons next to it.
  • Add share buttons that scroll with the page from the start to the end of the page.
  • You can add click-to-tweet functionality to any shareable piece of content in your article.

 

10. Keep Your Content Up to Date

A blog has to be up to date with recent information.

Many bloggers ignore their article once it is published. You need to change this practice.

Google prefers recent content, and readers only need the latest information.

You need to keep updating your old content so visitors keep sharing it.

If a visitor finds your information is no longer relevant, he will leave your blog with a negative impression.

It is one of the blog writing tips that almost every leading blogger follows.

The following image of SERP shows 4 articles of Brian Dean; each has ‘2019’ in the title.

All of these articles were published way before 2019, but updated again to show content recency.

up-to date content

11. Create a Kick-Ass Closing

The closing of a blog is just as important as its beginning.

  • At the start, the visitor decides if he/she will stay on your article.
  • In the end, the visitor decides if he/she liked to content and if it should be shared.

First, you should know how to write a good blog post that the user likes. Next, you have to make them realize that your article was good.

For that, write an excellent conclusion then ask them to comment and share.

Directly asking them to comment and share is a bit cliche.

Try an indirect approach. For example:

  • You can ask them to share their opinion.
  • Or, if they have ever used any of the information shared in the article.

Remember: it can also sabotage an already-established good image if your conclusion is terrible.

 

conclusion of blog writing techniques

Conclusion:

Fastest and best way to approach more people is getting your current audience to share your blog.

People share what they like.

So first, you need to create content that your audience will love; for that, you have to:

  1. Select interesting and useful topics
  2. Write attractive and fun headlines
  3. Use multimedia to diversify your content
  4. Make article as easy and user-friendly as possible
  5. Comprehensively cover the topic with in-depth research
  6. Keep updating the content to provide most up to date information

 

Next, you have to make the reader feel a connection between you and him; for that, you can:

  1. Add emotions into your article, e. humor
  2. Informally talk using the singular second-person pronoun
  3. Share your own experience so the reader feels that you have gone through the same as him/her.

 

Last in blog writing tips is to make readers realize that they liked your blog and prompt them to share to it with their social network. For this purpose:

  1. Use social media share widgets
  2. Close your blog with a good ending that engages the reader.

 

That’s it for the 11 techniques to write a blog that your audience will love to share.

Keep visiting for new useful writing tips and hacks.

Now you tell me, which of these blog writing techniques is your favorite? Is there any other technique you use?

Till next time!

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